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A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

DFU is fundamentally a publishing company that has to its credit trade magazines namely INSIDE FASHION, a monthly magazine on fashion and retailing and the annual DESIRE Series like - Desire Denims & Casuals, Desire Shirts, Desire Knits, Desire Junior and Desire Winter wear. Each of our magazines caters specifically to the demands and needs of the Apparel Industry. Pursuing our sole mission of providing  “The right information at the right time, to the right people”.

Our presence in this field for over 29 years has led to development of strong bonds with the industry. It has its communication channels going beyond print products into portal and ground events with multiple forums. It has also been an active participant in Trade Fairs, Exhibitions, Seminars and Conferences both nationally and internationally.

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Reopening of Kashmir market, government initiatives to revive Amritsar textile s…

Reopening of Kashmir market, government initiatives to revive Amritsar textile sector

Political upheavals in a particular city have an impact on its local industries. A recent example of this is the impact of abrogation of Article 370 in Kashmir on the... Read more

House of Zodiac brings colour of the season at AW19

House of Zodiac brings colour of the season at AW19

The celebrated collection in men style, The House of Zodiac brings alive Burgundy across different designs in a range of shirts, trousers, bandhgalas and men’s accessories. The shade with rich vibrancy... Read more

Trent to add 40 Westside stores every year

Trent to add 40 Westside stores every year

Tata Group-owned Trent plans to add as many as 40 stores of its flagship Westside chain every year. Along with Westside, the company will also add 100 Zudio stores. The... Read more

Flipkart, Amazon continue to incur losses even as they expand business

Flipkart, Amazon continue to incur losses even as they expand business

Though two of India’s online retail behemoths Amazon and Flipkart are still posting losses, these have narrowed now and revenues have been increasing over the last four financial years starting... Read more

Women’s contribution to activewear increases

Women’s contribution to activewear increases

Women’s contribution to the sports brand’s sales has shot up. Brands such as Nike, Reebok, Adidas, and Puma have seen a rise in sales due to increasing participation of women... Read more

Duke launches new sweaters and jackets collection

Duke launches new sweaters and jackets collection

Duke Sweaters Jackets collection’19-20 offers a plethora of stylish options in lush fabrics, trending colors, designer patterns and prints, all inspired by the world-famous city of Europe. Duke fashion line... Read more

Rakesh Biyani is new President of CMAI

Rakesh Biyani is new President of CMAI

Rakesh Biyani is the new president of the Mumbai-based Clothing Manufacturers Association of India (CMAI). Rakesh Biyani is Joint Managing Director at Future Retail Limited. CMAI had a long association... Read more

Stores see lower footfalls during festive season

Stores see lower footfalls during festive season

Footfalls at stores in India were lower as compared to last year’s festival period. Despite the festive season, there were several empty shelves and early store closures. Revenues for retailers... Read more

Officewear becomes sporty as brands incorporate more athlesiure styles

Officewear becomes sporty as brands incorporate more athlesiure styles

Wearing traditional three-piece suits to office is passé. Today, office dressing is more about cool and comfortable sneakers as athleisure trends are slowly but surely invading workplaces. The line between... Read more

Fashion brands entering India tweek products to match local tastes

Fashion brands entering India tweek products to match local tastes

Fashion brands are making a beeline for India. But winning over customers in Asia’s third-largest economy requires a more tactful strategy than simply showing up. Brands that don’t succeed in... Read more

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