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Forever New launches new Autumn/ Winter range

Forever New has launched a campaign with brand ambassador Diana Penty to promote its autumn/winter collection. The campaign shot at the Royal Opera House, the only opera house in India features styles for every occasion and the brand expects strong sales during the ongoing festive and wedding season in India.


The collection is an embodiment of luxe and glamour. The target customer is stepping out for events, resurgent nightlife, occasional get-togethers, festivities, and weddings. It is seen as the time for her to be joyful, social, and embrace life, once again.

Forever New is a premium fashion brand based in Australia with over 250 stores in 12 countries. The brand aims at closing the year with high double-digit growth on the back of strong festive season sales. The brand’s core business dresses, which comprise 40 percent of its revenue, followed by tops and accessories.

Forever New also sells through e-commerce platforms such as Nykaa, Myntra, and TataCliq, along with its website. Forever New was established in 2006. It came to India in 2008 and targets women aged between 18 and 35 years. It designs clothes that suit an Indian woman’s body type and that are long-lasting.

Autumn And Winter New Clothing Range Arrivals Sign In Retail Shop Window  Stock Photo, Picture And Royalty Free Image. Image 84306089.

 

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Forever New launches new Autumn/ Winter range

Levi Strauss’ Sanjeev Mohanty to head US, Canada

26th October 2021, Mumbai:

Levi Strauss & Co. has promoted Sanjeev Mohanty, who has been heading the denim brand, in India and South Asia-Middle East and Africa, as its commercial operations head in its largest markets, the US and Canada.


Mohanty will be the first Indian executive in the fashion industry to bag this global role, joining a growing number of Indians in tech and consumer sectors who are leading operations globally. During his tenure with the company, he has proven to be a dynamic and growth-minded leader. He has strengthened the business and the teams in South Asia, where some of its most important markets are located, to deliver industry-leading results.


Levi’s is present in more than 110 countries worldwide through a combination of chain retailers, department stores, and online sites, and it has a global footprint of about 3,000 brand-dedicated stores and shop-in-shops. Nearly half of the company’s business comes from the US and Canada.


Mohanty, who hails from Odisha, joined Levi's first in 1999 as a product manager. In his latest stint, Mohanty has also been given responsibility for other markets of the San Francisco-headquartered firm over the past few years.

Levi Strauss stock soars after first post-IPO earnings report. | Barron's

 

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Levi Strauss’ Sanjeev Mohanty to head US, Canada

Reebok India net profit down 93 per cent

26th October 2021, Mumbai:

Reebok India’s net profit is down 93 percent from the year-ago period. The main reason is lower sales. Revenues during the financial year 2020-21 declined 26 percent.

The company’s total expenses for the fiscal stood as Rs 315 crores. The financials reflect the impact of Covid-19 on apparel retail. Frequent lockdowns and restrictions on operating hours of stores impacted sales of clothing and footwear through most of last fiscal. Meanwhile, demand also shrunk as consumers spent less on discretionary goods.


With the pandemic impacting normal business by way of interruption in-store operations of franchise/wholesale partners, supply chain disruption, closure/lockdown of warehousing facilities during the lockdown, the company made detailed assessments of the recoverability and carrying values of its assets comprising property, plant and equipment, inventories, receivables, and other current assets as at the balance sheet date and on the basis of evaluation and concluded that no material adjustments are required in the financial statements.

Earlier this year, German sportswear retailer Adidas announced it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG). Adidas had bought Reebok in 2006.

Reebok Logo 2020: Reebok to roll-out a unified brand logo in 2020 - The  Financial Express

 

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4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

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Reebok India net profit down 93 per cent

Manyavar to partner 'ICC Men’s T20 2021 World Cup'

25October 2021, Mumbai:

Manyavar India’s leading Celebration Wear brand has proudly signed on with the 'International Cricket Council (ICC)' earning the official status as an "Indian wear partner of ICC Men’s T20 World Cup 2021".

Historically Manyavar as a brand started its humble journey as a thought in 1999 when Ravi Modi ventured into a family business that revamped the men’s ethnic wear segment nationally. Rest is history, no looking back.

Vedant Fashions owing brand 'Manyavar' retails across Pan-India besides having a material presence in the U.S. and UAE etc.

Given the nuances of the contract, Manyavar gets to have a noticeable presence on-ground as well as on the displayed digital assets of ICC throughout the tournament ensuring a top-of-the-mind recall for the brand in question. Expectedly this shall further consolidate its existing enormous customer base within & outside the country.

India's T20 World Cup Squad 2021, Schedule, Date, Time, And Venue

 

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4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

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Manyavar to partner 'ICC Men’s T20 2021 World Cup'
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