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U.S. Polo Assn. X Chennai Rendezvous: A sneak peek

25 May 2022, Mumbai:

Here is a sneak peek into the U.S. Polo Assn. X Chennai Rendezvous. It was a power packed launch event of its Flagship Store at Express Avenue Mall, Chennai bringing to its customers U.S. Polo Assn’s all new retail identity followed by a rager of a celebration with the team that made it all possible! 

ALSO READ Arjun Rampal is the new brand ambassador for U.S. Polo Assn.

Each store has a polo wall that embodies the spirit of the game.

U.S. Polo Assn. is retailed in India by Arvind Fashions. U.S. Polo Assn. is known for its sport-inspired, classic American style and each season the brand takes it a notch higher.

RELEVANT NEWS U.S. Polo Assn. opens store in Haldwani, UK

Arvind Fashions Limited

With over 28 leading brands, we've redefined the retail space. From CEOs to experimental youth, Arvind is for India.

 

 

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CREDITS: U.S.Polo Linkedin (The news article has not been edited by DFU Publications staff).

U.S. Polo Assn. X Chennai Rendezvous: A sneak peek

NAVYASA BY LIVA’S New Campaign #FREETOBE Onboards Deepika Padukone

26 May 2022, Mumbai:

Aditya Birla Group-owned clothing firm Navyasa by Liva has announced an advertising campaign with actor Deepika Padukone directed by Ogilvy and Mather India today.

The 360-degree campaign, the company said, will have a television commercial that will represent how a saree is breaking stereotypes with its fluid nature.

ALSO READ Navyasa by Liva ropes in Deepika Padukone as brand amabassador

The 360-degree campaign, the company said, will have a television commercial that will represent how a saree is breaking stereotypes with its fluid nature. Conceptualised in line with the theme ‘Free To Be’, the campaign, it said, will showcase the brand’s intent to revolutionise the way sarees are perceived.

RELEVANT NEWS  Navyasa by Liva; Aditya Birla Group, saree brand expands retail presence

The range has been created by designers Abir and Nanki along with the internal design team at Liva. Rajnikant Sabnavis, chief marketing officer of Grasim Industries (pulp and fibre), “The brand’s intention is clear that it is here to stay and the association with Deepika Padukone as the face of the brand will only up the ante and take the brand to the next level.

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CREDITS: MINT Tamil Bloggers Pehal News Flip Board  (The news article has not been edited by DFU Publications staff).

NAVYASA BY LIVA’S New Campaign #FREETOBE Onboards Deepika Padukone

House of Anita Dongre: Wins the award for the 'Fashion Retailer Of The Year for HOAD'

25 May 2022, Mumbai:

House of Anita Dongre has become the first Indian fashion company to join the international environmental organization Canopy’s CanopyStyle and Pack4Good initiatives.

The CanopyStyle and Pack4Good initiatives focus on transforming fashion and packaging supply chains by shifting them away from sourcing from the world’s most important forests and scaling climate-friendly next-generation solutions.

ALSO READ House of Anita Dongre's joins CanopyStyle and Pack4Good initiatives

Despite the obstacles of the epidemic, designer Anita Dongre has increased her focus on bridal wear and altered her hallmark designs for brides searching for more flexible items.

Dongre has introduced her most adaptable wedding wear collection yet in an effort to encourage sustainable design, and she is certain that bridal wear will continue to thrive as a product category.

*Dongre told Elle India, "I think the epidemic has reminded me what a delight the celebration of a wedding is." "Weddings have gotten more intimate and thought out with everyone involved over the previous two years,"

RELEVANT NEWS

Elated Kavindra Mishra, MD & CEO of House Of Anita Dongre said,” We have seen unprecedented success at all our existing Stores".

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CREDITS: House of Anita Dongre *Elle India (The news article has not been edited by DFU Publications staff).

House of Anita Dongre: Wins the award for the 'Fashion Retailer Of The Year for HOAD'

ABFRL To Raise Funds

24 May 2022, Mumbai:

Aditya Birla Fashion to raise Rs 2,195 crore of primary capital from GIC Post the entire investment, GIC will own around 7.5% equity stake in ABFRL. Aditya Birla Group will hold around a 51.9% stake in the company post the completion of this transaction.

ALSO READ Aditya Birla Fashion & Retail (ABFRL)’s: New age digital brands to contribute constructively to its revenue in 5 years

Aditya Birla Fashion and Retail NSE -1.22 % Limited on Tuesday approved the raising of up to Rs 2195 crore by way of preferential issue of equity and warrants to an affiliate of GIC NSE -1.06 %, Singapore’s sovereign wealth fund. GIC will invest Rs 770 crore towards subscription of equity and warrants, followed by up to Rs 1425 crore in one or more tranches within 18 months upon exercise of warrants.

RELEVANT NEWS Aditya Birla Fashion and Retail (ABFRL): To consolidate D2C play eyes at multiple digitally native brands

Post the entire investment, GIC will own around a 7.5% equity stake in ABFRL while Aditya Birla Group will hold about a 51.9% stake in the company post the completion of this transaction. ABFRL said it plans to use this capital to accelerate its growth engine built around the strength of its current businesses along with a rapidly evolving play in emerging high-growth business models.

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CREDITSMoney Control ET Mint Business Today (The news article has not been edited by DFU Publications staff).

ABFRL To Raise Funds

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