Forever New has launched a campaign with brand ambassador Diana Penty to promote its autumn/winter collection. The campaign shot at the Royal Opera House, the only opera house in India features styles for every occasion and the brand expects strong sales during the ongoing festive and wedding season in India.
The collection is an embodiment of luxe and glamour. The target customer is stepping out for events, resurgent nightlife, occasional get-togethers, festivities, and weddings. It is seen as the time for her to be joyful, social, and embrace life, once again.
Forever New is a premium fashion brand based in Australia with over 250 stores in 12 countries. The brand aims at closing the year with high double-digit growth on the back of strong festive season sales. The brand’s core business dresses, which comprise 40 percent of its revenue, followed by tops and accessories.
Forever New also sells through e-commerce platforms such as Nykaa, Myntra, and TataCliq, along with its website. Forever New was established in 2006. It came to India in 2008 and targets women aged between 18 and 35 years. It designs clothes that suit an Indian woman’s body type and that are long-lasting.