16 September 2022, Mumbai:
The underlying observation is that the fashion industry is undergoing a paradigm shift in the direction of wearing customized apparel/clothing. Custom-designed t-shirts are increasingly being used by companies underpinning this as a branding strategy, profile formation strategy for their company, given product/line, or value proposition to drive the growth metric.
Moreover, the use of custom-printed t-shirts to raise social awareness, raise a voice, and support a cause is on the rise.
As Graphic and Custom T-shirt Printing Market registered a 9.7% CAGR to touch a new peak as this gains popularity going forward. The question is how much each category will happen as the industry catches up with quickly ramping up capacity & tech capability. the global custom t-shirt printing market is expected to surpass US$ 9,009.3 Mn, exhibiting a CAGR of over 9.7% through 2032 factoring in incremental capex/opex investments and innovative developments in the space of printing technologies in globally.
India is expected to spearhead the growth in South Asia's custom t-shirt printing market, with sales increasing at 16.6% CAGR through 2022 & beyond.
Sales in Japan's custom t-shirt printing market are expected to rise at over 15.0% CAGR over the forecast period.
Leaders of the pack
Key players in the pack present in the custom t-shirt printing market are CafePress Inc., Custom Ink, LLC., CustomThread, Printful Inc., RushOrderTees.com, Spreadshirt, THEBLUEGECKOPRINTING, THREADBIRD, UberPrints, Inc., Vistaprint, Blue Gecko (UK) Ltd, POLOS INC, Teetalkies, INSTANT IMPRINTS, Rogue Star, Sharprint, Kornit Digital, Carhartt, Inc., and Nike, Inc among many others.
What leads to popularity
The popularity of customized t-shirts among the young is attributable to the availability of a wide range of colour, patterns, garments, words, or images printed on the shirts. As a result, sales of pre-printed and creative graphic t-shirts are increasing. Customized t-shirts are gaining immense popularity among the younger generation. The growing trend of wearing graphic, pre-printed t-shirts with movie logos and slogans are propelling sales in the custom t-shirt printing market.
This has in some way become a strong means to express oneself in this selfie generation. Moreover, as a strong use case custom printed t-shirts help to raise social awareness, raise a voice, and timely support a cause on the rise.
The growing influence of bloggers, promotional strategies, and improved standard of living are also driving the demand for custom-printed t-shirts in the market. Furthermore, another strong use case is customers in industries such as hospitality, logistics etc, are increasingly using this supportive marketing tool by providing custom printed t-shirts to their employees.
Availability leads to the growth trajectory
The golden principle of marketing is that the availability of trendy, fashionable, stylish, and unique customized t-shirts that reflect individual personalities is also fuelling growth. Coupled with the cost-effective prices of these t-shirts, more particularly across emerging economies, this catalytic action will stimulate sales in the market.
Key Takeaways laying down the future roadmap
• In terms of technique, the screen printing segment is expected to hold over 52.1% of the market share in 2021.
• The U.S. custom t-shirt printing market will contribute over 78.9% of the share in North America.
• Based on the design, the artwork segment is expected to register a CAGR of 12.5% from 2022 to 2032.
• India is expected to spearhead the growth in South Asia's custom t-shirt printing market, with sales increasing at 16.6% CAGR through 2022 & beyond.
• Sales in Japan's custom t-shirt printing market are expected to rise at over 15.0% CAGR over the forecast period.
Trends that could drive growth and expansion
“Important point of discussion here is that increasing preferences towards customized, fashionable and unique clothing along with the rising income within the young population, are major factors driving demand for custom t-shirts worldwide.” says an FMI analyst. Betting big prominent manufacturers going down this long runway of custom t-shirt printing as a growth driver is focused on active promotional strategies, multi-channel advertisements, and enthusiastic new product launches visibly have globally driven sales growth of custom t-shirts.
Key Insights covered in the Report
• In terms of technique, the screen printing segment is expected to hold over 52.1% of the market share in 2021.
• The U.S. custom t-shirt printing market will contribute over 78.9% of the share in North America.
• Based on the design, the artwork segment is expected to register a CAGR of 12.5% from 2022 to 2032.
• India is expected to spearhead the growth in South Asia's custom t-shirt printing market, with sales increasing at 16.6% CAGR through 2022 & beyond.
• Sales in Japan's custom t-shirt printing market are expected to rise at over 15.0% CAGR over the forecast period.
Road Ahead
A wealth of opinion coming out of this article dwells on this subject & there is a potential upside in this theme. Frankly, it doesn't look tenuous at this juncture & long time future looks great. Of course, it still has much more distance to go.
(CREDITS: Future Market Insights Study)
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