08 July 2022, Mumbai:
Footwear brand Melissa has expanded its retail presence by opening a new flagship store in Mumbai's Palladium Mall to house the brand’s ‘Real Jelly’ plastic shoe collection and a number of other collections.
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Designed by PipaArquitetura e Design, based in Rio de Janeiro, the store reflects the brand’s values of sustainability, fashion, art, and design.
The bright retail outlet has a peach interior complimented by gold fixtures. The walls are lined with shelves to display Melissa’s vibrant plastic footwear and a number of handbags.
The store also retails the brand’s children’s footwear line. Along with some youth-specific styles, the brand’s children’s offering includes mini versions of its women’s styles such as strappy sandals and slip-ons.
The new store also includes a number of digital features. Footwear from the Real Jelly collection has a QR code embedded in the insoles of each pair and this redirects the wearer to a custom Instagram filter.
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