13 June 2022, Mumbai:
Womenswear and lifestyle brand PayalSinghal plans to set up a pop-up shop and besides organizing the ‘meet the designer’ event in London. As per a Fashion Network report, the event will be held in collaboration multi-brand luxury Indian fashion retailer Pernia’s Pop-Up Shop.
The pop-up will feature PayalSinhal’s latest collection ‘Folklore’ which mixes blooming florals with bohemian silhouettes. The collection is heavily embellished with a bright colour palette and fusion style designs.
Pernia's Pop-Up Shop’s London store is located on Mayfair’s Grosvenor Street and first opened at the end of 2019. The event is part of PayalSinghal’s ‘Travelling Trunk Show’ which is designed to give international shoppers the chance to shop the brand in person to build a foreign customer base.
PayalSinghal will also hold a pop-up in Brentwood, Essex, UK on June 11. The event will also feature the brand’s latest womenswear collection and will take place in partnership with Indian wear boutique Bibi Place.
