India’s pioneering fashion platform, Lakmé Fashion Week (LFW) plans to launch its digital-first and season fluid edition. Open to one and all, the virtual event will be live from October 21-25, 2020 on a high-tech virtual platform specially created for the event.
Ashwath Swaminathan, Head of Innovations, Lakmé says, this first-ever digital edition will reinvent Lakmé Fashion Week to continue to enable the business of fashion, create new experiences for audiences and put the spotlight back on the future of fashion. Jaspreet Chandok, Head, Lifestyle Businesses at IMG Reliance says, the digital platform will enable Lakme to bridge gaps between national and international audiences and buyers while continuing to support and nurture the design community.
Lakme Fashion Week is jointly organized by Lakme, the premier cosmetics and beauty services brand in India and IMG Reliance.
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