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Dua Lipa is the new global brand ambassador of Pepe Jeans

"The legendary British denim brand, Pepe Jeans, has formed a new partnership with Dua Lipa, one of the most successful musical artists and style icons of her generation. According to this partnership, Dua Lipa will star in the Spring/Summer 2019 campaign for Pepe Jeans. The inaugural campaign is photographed by David Sims, the British photographer who has worked on the imagery of titles of leading global fashion publications including Vogue, The Face and i-D."

 

Dua Lipa is the new global brand ambassador of Pepe Jeans 002The legendary British denim brand, Pepe Jeans, has formed a new partnership with Dua Lipa, one of the most successful musical artists and style icons of her generation. According to this partnership, Dua Lipa will star in the Spring/Summer 2019 campaign for Pepe Jeans.

The inaugural campaign is photographed by David Sims, the British photographer who has worked on the imagery of titles of leading global fashion publications including Vogue, The Face and i-D.

Celebrating the brand’s heritage

The campaign celebrates the heritage of Pepe Jeans, one of the first British brands to bring a distinct fashion perspective to the world of denim in 1973. In this campaign Dua Lipa is photographed in black and white wearing a range of classic denim pieces. An emphasis on strength, natural beauty and the timeless appeal of denim takes precedent in both the campaign and the collection itself.

Both Dua Lipa and Pepe Jeans are perfectly fit for each other as both were born in London and are symbols of idiosyncraticDua Lipa is the new global brand ambassador of Pepe Jeans 001 British style. Long before joining Pepe Jeans, Dua Lipa was a fan of the brand’s advertising campaigns as a teenager.

A fashion icon for millions

Taking the music world by storm at the age of 23, Dua Lipa has become a fashion icon for her millions of fans. She released her self-titled debut album ‘Dua Lipa’ in 2017, which made history by being nominated for five categories at the 2018 Brit Awards - the first female to receive so many nominations. She was awarded ‘Best British Female Solo Artist’ and ‘Best British Breakthrough Act’. For the last two years, Dua Lipa has also been the most streamed female artist in the world.

The music video for her hit single ‘New Rules, her anthem for female empowerment, gained more than a billion views on YouTube, making her the youngest female artist to hit this target Her. ‘One Kiss’ Dua’s collaboration with Calvin Harris became the biggest selling single of 2018 in the UK and old over 40 million singles and over 3.4 million albums worldwide. Dua also won two Grammy awards for “Best New Artist” and “Best Dance Recording” with Silk City for their massive hit “Electricity” at the 61st Annual Grammy Awards and the award for “Best British Single” for her track “One Kiss”, with Calvin Harris at the 2019 Brit Awards.

Inspired by the London culture

Incepted in 1973, Pepe Jeans remains devoted to its pledge to create most exciting denim-led fashion on the planet. Inspired by the diversity and unique eclecticism, the extraordinary melting pot and mix of cultures that defines the city of London, continues to inspire Pepe Jeans’ denim, women, men and junior collections.

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