- 21. TMRW enters high-velocity expansion with $500 million run-rate
- (Brands-To-Retail)
- ... smaller, fragmented D2C labels. Portfolio optimization and omni-channel deepening The Group’s growth is increasingly anchored in high-performing assets like Wrogn, which has undergone a retail identity ...
- Created on 01 May 2026
- 22. Aditya Birla Group’s TMRW fuels ‘Fashleisure’ brand Nobero’s growth with strategic Mumbai store opening
- (Apparel)
- ... and Wrogn. Focusing on activewear, casualwear, and ethnic segments, TMRW targets a $1 billion valuation by 2028. With a portfolio growth of 38 per cent in FY25, it is aggressively expanding its offline ...
- Created on 12 January 2026
- 23. Who’s dressing the Indian man? D2C labels challenge legacy fashion brands
- (Apparel)
- ... Affordable Urban essentials, value for money Wrogn Youthwear Affordable Celebrity-led (Virat Kohli), edgy styling Why D2C works: Decoding the playbook The new wave of menswear disruptors are not just ...
- Created on 22 July 2025
- 24. Star Power Showdown: Hrithik’s HRX hits Rs 1000 cr, Kohli’s brands show mixed fortunes
- (Apparel)
- ... Roshan’s HRX and Virat Kohli’s Wrogn and One8 reveal a deeper truth: while star power might offer a head start, long-term success demands authenticity, strategy, and consumer-centric innovation. HRX, ...
- Created on 08 July 2025
- 25. TMRW partners LiteStore to launch offline stores of popular online brands across India
- (Apparel)
- ... stores nationwide in India. TMRW is home to well-known brands like Wrogn, Bewakoof, The Indian Garage Co, and Nobero. While these brands have thrived online, LiteStore's partnership will now make them ...
- Created on 24 May 2025
- 26. Budget 2025: Apparel retail industry's expectations and hope
- (Apparel)
- ... Fashion Guru Boosting consumer demand and spending A primary concern is boosting consumer demand. As Nishant Poddar, CMO of Universal Sportsbiz (WROGN), points out, income tax reforms are a welcome ...
- Created on 27 January 2025
- 27. Tmrw to expand brands’ reach amongst Gen Z and millennial shoppers
- (Apparel)
- ... portfolio includes JuneBerry, Wrogn, Nobero, Veirdo, Urbano, and Bewakoof, each targeting distinct consumer segments within Gen Z and millennial demographics. The company strategically partners with Indian ...
- Created on 11 January 2025
- 28. Celebrity-led apparel brands in India, a mixed bag of success
- (Apparel)
- ... are success stories there are some that have not been able to click. Wrogn by Virat Kohli for example, this youth fashion brand, despite initial hype, has faced seen its revenues drop. The reason is perhaps ...
- Created on 23 October 2024
- 29. Celebrity-led apparel brands in India, a mixed bag of success
- (Brands-To-Retail)
- ... there are some that have not been able to click. Wrogn by Virat Kohli for example, this youth fashion brand, despite initial hype, has faced seen its revenues drop. The reason is perhaps Wrogn's offerings ...
- Created on 07 October 2024
- 30. As ABFRL sees 11% sales growth in Q1, it continues with a vibrant retail strategy
- (Retail)
- ... and Single, with 350 outlets across India through Shoppers Stop and Pantaloon. Wrongn The inside story is that ABFRL is interested in taking over the hit brand Wrongn, inspired by Virat Kohli. Wrogn sells ...
- Created on 14 August 2023
- 31. House of Pataudi opens in Telangana
- (Lifestyle)
- ... The brand is on Myntra. Other than House of Pataudi, Myntra currently houses more than 10 celebrity brands such as HRX (HrithikRoshan), Wrogn (ViratKohli), All About You (DeepikaPadukone), Being Human ...
- Created on 02 February 2023
- 32. Force IX is on Myntra
- (Apparel)
- ... more. It services over 19,000 pin codes across the country and currently houses more than ten celebrity brands such as HRX, Wrogn, Being Human, and House of Pataudi, among others. Myntra is facing orders ...
- Created on 27 January 2023
- 33. Myntra EORS serves million customers
- (Retail)
- ... eyeconic Kajal. The most-in demand brands during the sale event were US Polo Association, Puma, H&M, Mango, Levis, HRX, Wrogn, Maybelline, Roadster Life & Co, Highlander, Libas, L’Oréal India and Fire-Bolt. ...
- Created on 21 June 2022
- 34. Brands laud 'Virat Kohli' for exceptional leadershi
- (Lifestyle)
- ... brand ‘Wrogn' called the sports star a 'game-changer’ while dairy company Amul dedicated its topical ad to Kohli's latest news. The brand thanked him for 'Virattacking captaincy' and called him the ‘leader ...
- Created on 20 January 2022
- 35. Karan Johar named Chief Creative Advisor by Universal Sportsbiz (USPL)
- (Lifestyle)
- ... fashion brands at USPL ; Wrogn, Imara, Single and Wrogn Active. Johar will design the company’s upcoming campaigns in association with the brand’s s in-house design, marketing and creative team. He will ...
- Created on 13 January 2022
- 36. Universal Sportsbiz raises Rs 30 crore debt funds from Vistra ITCL
- (Insight)
- ... of brands includes WROGN, a men’s casual wear brand; Imara, a women’s contemporary ethnic fashion brand; and Ms Taken, a women’s western wear line. The company has forged multiple partnerships with sports ...
- Created on 14 April 2021
- 37. With 16% CAGR till 2024, an impressive future awaits casual wear in India
- (Insight)
- ... their own athlesiure brands named Wrogn, OneX, HRX, Skult respectively. Hrithik Roshan’s brand HRX has recorded 110 per cent growth in its sales since its launch in FY 2016. Many non-sports brands too ...
- Created on 12 April 2021
- 38. Walmart to divest 25 per cent stake in Flipkart
- (Insight)
- ... and Scapic. It has also made a few investments in the fashion space, including USPL which houses Virat Kohli’s Wrogn. It has also invested in Aditya Birla Fashion Retail and Arvind Fashions. Flipkart ...
- Created on 07 December 2020
- 39. Wrogn
- (Tags)
- Wrogn
- Created on 14 September 2024
- 40. Wrogn expands in Bengaluru with fifth store inside Lulu Mall
- (Article tagged with: Wrogn)
- 11 November 2025, Mumbai Fashion and lifestyle brand Wrogn as launched its fifth store in Bengaluru, India, located inside Lulu Mall. This opening further solidifies the brand's physical retail presence ...
- Created on 11 November 2025
Get in Touch! 
