DESIRE JUNIOR
Desire Junior Vol 9. No. 1
Brand Leaders: ‘Our target audience is fashion conscious children’
Cover Story: BIBA Girls eyes Indian ethnic wear market
Infantwear: Brands up the style quotient for newborns with new collections in innovative fabrics and styles
Industry Challenges: Unorganised brands, demand for variety, discounts, challenge segment’s growth
Brand Stories: The “Embroidery Specialist”
E-Magazine: Flip Through Version
Desire Junior Vol 8. No. 1
Editor Speak: Huge opportunities bury big challenges
Content: Desire Junior Page Contents
Business Analysis: Kids’ Wear: No child’s play for brands to succeed
Style & Trends: Kids’ Wear Brands: Trending fashion that is comfortable
Infant Wear: A growing segment but a tough playground for brands
Girls Ethnics Wear: Weddings, occasions drive up demand for girls ethnics
Business of Licensing: Chota Bheem & Superman’s demand for character merchandise stays strong
E-Magazine: Flip Through Version
