Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India
 

18 Fire’s new collection offers traditional garments in a modern avatar

18 Fires new collection offers traditional garments in a modernRakesh Morvadiya, Director, 18 Fire feels, it’s important for his brand to introduce new innovations in styles while keeping them minimalistic at the same time. “The styles should relate to every niche market segment we target,” he adds further saying, “our style statement for coming festive season includes a lot of flared cuts paired with gold embellished fabric embroidered palazzos, dhotis, and pencil fit pants.”

The brand has introduced an exclusive combination of high-end18 Fires new collection offers traditional garments in a modern avatar kurtis with plazzos and dhotis in its new collection. “We have used fresh color combinations like mustard, tomato red and earthy shades,” adds Moravadiya. The brand uses fabrics with natural textures like various varieties of cotton and embroidered fabrics.

Fusion wear, combining two cultures

Innovation and novelty has led to the popularity of fusion wear in India. It helps in adding variations in the fusion wear styles. “The basic idea of fusion wear is to combine two different cultures. The segment fills the gap between western and ethnic wear. This is leading to its rapid growth in India,” adds Morvadiya.

Though international brands are gaining exposure, Indian brands are retaining their own essence. “Every brand in this segment has its own niche and style. Competition boosts our energy and encourages us to introduce new variations in our collections,” adds Morvadiya.

Offering the best of both the worlds

“Due to the political and economical changes in India, more people are demanding super premium products today,” says Morvadiya. However, the brand provides both economic and super premium products under its brands Divyanshi and 18 Fire brands respectively. The main attraction is its mix and match products. “Our products deliver our customer’s needs as we strive to grow with them,” adds Morvadiya.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

COVID 19: An opportunity for brands to boost online activities

COVID 19:  An opportunity for brands to boost online activities

  The COVID-19-induced lockdowns have offered Indian fashion and lifestyle brands an unprecedented opportunity to increase their share in the online fashion space. These brands can increase their revenues either through... Read more

Indian e-commerce players need better strategies to lure customers

Indian e-commerce players need better strategies to lure customers

      Experts believe without effective e-commerce, India’s post-pandemic economic recovery would be harder than it is now. E-commerce players like Myntra and Amazon are helping physical stores overcome difficulties in delivering... Read more

E-commerce in metros surpasses pre-COVID-19 levels post lockdown: CRED

E-commerce in metros surpasses pre-COVID-19 levels post lockdown: CRED

         A report by credit card bill payment platform CRED states e-commerce spends surpassed pre-COVID-19 levels after the lockdown across Delhi, Mumbai and Bengaluru as more people opted to shop online... Read more

Return to normalcy to fuel popularity of outdoor shopping centers: Report

Return to normalcy to fuel popularity of outdoor shopping centers: Report

     Consumers’ efforts to return to normalcy will expedite the transition from indoor malls to outdoor shopping centers, says data firm Placer. The firm reports a 34 per cent decline in... Read more

Crisil predicts 25-30 per cent fall in revenues of RMG makers in FY21

Crisil predicts 25-30 per cent fall in revenues of RMG makers in FY21

     Crisil Ratings predicts a 25-30 per cent decline in revenues of RMG makers in ongoing financial year due to the prolonged lockdown and lower discretionary spending. The agency expects this... Read more

From casual to need-based, COVID-19 changes consumer’s shopping habits

From casual to need-based, COVID-19 changes consumer’s shopping habits

    Shopping, the favorite hobby of many Indians; especially women, is undergoing a paradigm shift with the pandemic altering not just the modes of shopping, but the products being bought. While... Read more

India expects ‘V’ shape economic recovery from next year: Fin Min

India expects ‘V’ shape economic recovery from next year: Fin Min

     Speaking at a virtual conference organized by the Federation of Indian Chambers of Commerce and Industry (FICCI), finance ministry official said the government was expecting a "V" shape economic recovery... Read more

Apparel brands and retailers defer new launches owing slow demand

Apparel brands and retailers defer new launches owing slow demand

     Apparel brands and retailers have deferred new launches for this season owing to the extremely slow recovery in consumer demand that resulted from the above-mentioned situation, While a big number of... Read more

Designer Archana Kochhar distributes masks to frontline workers

Designer Archana Kochhar distributes masks to frontline workers

     Designer Archana Kochhar and her team understand that no amount of appreciation will suffice to acknowledge the efforts of the frontline workers who are risking their lives without a thought... Read more

Emotional connect, less wastage fuels demand for bespoke fashion in India

Emotional connect, less wastage fuels demand for bespoke fashion in India

    The growing emphasis on quality over quantity is boosting demand for customized fashion in India. With people buying less, their interest in off-the-rack clothes is weaning, feels designer Payal Singhal... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.