The 27th edition of GGMA National Garment Fair organised by The Gujarat Garment Manufacturers Association (GGMA), was hosted in Ahmedabad from July 13 to 15. The three-day fair ended on a positive note with over 20,000 buyers visiting from across India. The show was jointly inaugurated by Kaushikbhai Patel, Minister, 20 Point Implementation Program, Gujarat; Gautambhai Shah, Mayor, Ahmedabad, Nirmalaben Wadhwani, Minister, Women and Child Welfare, Govt of Gujarat; and Pravinbhai Patel, Standing Committee Chairman, Ahmedabad Municipal Corporation.
The buyers, who included sourcing agents, distributors, wholesalers, retailers and chain stores came from across India including Assam, West Bengal, Jharkhand, Delhi, Punjab, UP, Haryana, Tamil Nadu etc. On display were latest designs and trends for men, women and kids at competitive prices. Newly launched denim washes, fashionable apparels for men, women and kids were showcased by over 200 exhibitors and more than 500 garment brands.
High orders bookings a big plus
The fair offered casualwear, formalwear, eveningwear, ethnic wear, sportswear et al, for men, women and children. For the benefit of buyers, garments and accessories had been broadly grouped under two categories: basic and lifestyle.
Most exhibitors were satisfied with the huge number of genuine buyers. First time exhibitors were overwhelmed with the response they received. New brands used the GGMA Fair as a platform and stepping stone to success. Most exhibitors reported huge order bookings at the fair which is expected to keep their factories busy till Diwali. Others expect orders to roll in from buyers within the next few weeks. The success of the GGMA Fair can be gauged from the fact that an exhibitor had to put up a board on the last day to say they have stopped taking advance bookings.
Promising fashion shows
Also on the agenda were fashion shows by various brands on the first and second day these were sponsored by Nandan Denim and choreographed by well known Gujarat-based fashion choreographer Keyur Desai. Models walked the ramp with collections from Nandan Denim, Mukesh Garments, City Pulse, Ridhi Sidhi Creation, DP Clothing, Kalamek Garments among others.
The Gujarat Garment Manufacturers Association (GGMA) is an alliance of garment manufacturers who aim to make Gujarat the most sought after sourcing destination for RMG. Incepted in 1990 with 150 members, GGMA has over 1,500 members today. The GGMA National Garment Fair is aimed at creating a platform for members to promote their brands. The fair gives an opportunity to sourcing agents, retailers, wholesalers and large format stores from all over India to see the latest winter collections from Gujarat-based apparel makers under one roof.