This Autumn/Winter 18, consumers have witnessed a beautiful amalgamation of history and modernity as Vero Moda unveiled its new collection. With clothes influenced by the renaissance to ones displaying flamboyant glitter, the Vero Moda A/W’18 collection fuses high fashion with everyday wear.
A brand synonymous with contemporary fashion and designs, Vero Moda caters to the independent young woman who wants to dress well but pay less. “We offer quality, affordable and inspiring clothing for the young woman who wants to look good and have fun with her look,” states a brand spokesperson. The brand offers an enviable line of denim in a variety of sizes tailored to suit Indian body types.
Acceptance of denim in everyday wear
With growing influence of global fashion and an increase in disposable income, women’s western wear segment is getting more traction and wider acceptance. “With an increase in the number of working women, denims are being accepted within the workspace too, replacing indo-western and ethnic wear,” he explains.
Overtime, denim has come to be viewed as a wardrobe staple in the country, with the fabric being sported across occasions – workwear as well as casualwear. It is now considered as one of the most versatile fabrics for men and women as it can be effortlessly sported casually as day to day wear and work wear. “Denim wear at Vero Moda is curated for fashion-conscious, independent young women who want to dress smart with quality, affordable, and inspiring clothing. It is designed to explore the feminine universe with an effortlessly chic and confidently fashionable take,” the spokesperson notes.
Zero compromise on quality
Today, shoppers willingly pay higher prices for quality products. “Vero Moda constantly invests in fabric, technologies and product innovations that ensure a zero compromise on quality,” he adds. Growing fashion needs of women across the world compels Vero Moda to expand its reach to an ever-evolving demographic, with a need to make international fashion accessible across various geographies in India.
Rapid expansion of casualwear
Casualwear has always been an integral part of the Indian fashion industry. It has constantly evolved and is accepted by people of all ages, personalities and body types. “While casual wear is primarily accepted among the youth, it is not restricted to a particular age group. It is a combination of high street fashion and street wear that is suitable for individuals with varied tastes,” he states. With fashion trends evolving on a day to day basis, consumers needs are constantly changing as well.
With the influx of fashion labels in the Indian market, the casual wear category is constantly expanding. “Rapidly evolving trends result in low lead time and a drastic reduction in product shelf life for casual wear. Brands need to refresh their inventory within short intervals to deliver new and improved products and manage consumer expectations,” he sums up.