As per Rishav Jain, Managing Director of Oner, “T-shirts are the universal choice of women across the world due to their comfort and moderate pricing.” The brands summer collection 2019-20, offers outerwear, knitwear, sweatshirts, tops, shrugs and t-shirts.
International brands increase style options, domestic brands add value Jain points out, women’s knitted western wear has always been a growing segment. “The entry of international brands has increased the style options in this segment as customers are young, trendy, easy and economical,” adds Jain With significant growth in sportswear and yoga wear categories, the use of knits has also increased. Till now, these segments were pre dominantly occupied by foreign brands and imported products. “However, more domestic brands are foraying into this sector with experiments on new designs and fabrics. They are value-adding on T-shirts through digital printing, embroideries, quality fabrics in superior blends to further add to their premium look,” states Jain.
Prices hamper development
The numerous options available in casual, ethnic and fusion wear will ensure that all these three categories co-exist in future. However, the women’s T-shirts segment is facing some issues due to the lack of innovation in the segment. “Local brands and retailers are reluctant to experiment with their designs as they have mentally capped the price point of T-shirt. They need to make their product exciting and appealing,” adds Jain.
Currently, present in over 500 MBOs, Oner also has four EBOs under its brand name. “We are also present in all large format stores like Shoppers Stop, Reliance Trend, Globus, Lifestyle, Central, etc.” Focusing on its pre-winter and winter categories, Oner looks forward to “a promising season ahead.”