Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

A promising season ahead for Oner with new collections

A PROMISING SEASON AHEAD FOR ONER WITH NEW COLLECTIONSAs per Rishav Jain, Managing Director of Oner, “T-shirts are the universal choice of women across the world due to their comfort and moderate pricing.” The brands summer collection 2019-20, offers outerwear, knitwear, sweatshirts, tops, shrugs and t-shirts.

International brands increase style options, domestic brands add value Jain points out, women’s knitted western wear has always been a growing segment. “The entry of international brands has increased the style options in this segment as customers are young, trendy, easy and economical,” adds Jain With significant growth in sportswear and yoga wear categories, the use of knits has also increased. Till now, these segments were pre dominantly occupied by foreign brands and imported products. “However, more domestic brands are foraying into this sector with experiments on new designs and fabrics. They are value-adding on T-shirts through digital printing, embroideries, quality fabrics in superior blends to further add to their premium look,” states Jain.

Prices hamper development

The numerous options available in casual, ethnic and fusionA PROMISING SEASON AHEAD FOR ONER WITH NEW wear will ensure that all these three categories co-exist in future. However, the women’s T-shirts segment is facing some issues due to the lack of innovation in the segment. “Local brands and retailers are reluctant to experiment with their designs as they have mentally capped the price point of T-shirt. They need to make their product exciting and appealing,” adds Jain.

Currently, present in over 500 MBOs, Oner also has four EBOs under its brand name. “We are also present in all large format stores like Shoppers Stop, Reliance Trend, Globus, Lifestyle, Central, etc.” Focusing on its pre-winter and winter categories, Oner looks forward to “a promising season ahead.”

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

India records biggest surge in e-commerce retail

India records biggest surge in e-commerce retail

A study conducted by Facebook India and Boston Consulting Group recently recorded the sharpest surge in e-commerce adoption across multiple categories in India compared to other markets, including China, Brazil,... Read more

350 retailers threaten to shutter outlets

350 retailers threaten to shutter outlets

Retailers of around 350 brands including DLF, Ambience Nexus, Pacific Group, Oberoi, Mantri have threatened to shutter outlets in shopping centres if their demands for rent-waivers and new rental agreements... Read more

DFU Live Webinar #3: highlights growing demand for loungewear post Covid-19

DFU Live Webinar #3: highlights growing demand for loungewear post Covid-19

The webinar #3 organized by DFU Publications-DFU LIVE on May 30 on the theme: ‘New Categories Dikhao, Sales Badhao’ (Emerging New Categories for Apparel Retailers, Post-Covid), saw experts stressing on the significant... Read more

Kidswear market to grow at CAGR of 17.9 per cent till 2023

Kidswear market to grow at CAGR of 17.9 per cent till 2023

Euromonitor India predicts, children’s wear market for ages 0-14 years in the country is projected to grow at a compounded annual rate of 17.9 per cent from 2018 to 2023.... Read more

Consumer psyche to witness a paradigm shift post-COVID-19: LIVA study

Consumer psyche to witness a paradigm shift post-COVID-19: LIVA study

For any retailer, it is important to be compassionate towards consumer’s thoughts and feelings. With this in focus, LIVA, an ingredient fabric brand from the Aditya Birla Group alongwith MRM,... Read more

CMAI requests government to levy additional import duty on RMG imports

CMAI requests government to levy additional import duty on RMG imports

The Clothing Manufacturers Association of India (CMAI) has written to the Minister of Textiles Smriti Zubin Irani, and the Minister of Commerce and Industry Piyush Goyal to consider levying a... Read more

India’s activewear market to reach Rs 997.8 billion by 2024

India’s activewear market to reach Rs 997.8 billion by 2024

A report titled, ‘Activewear Market in India 2019’ by ResearchAndMarkets.com, says the activewear market is estimated to reach Rs 997.8 billion by 2024, expanding at a CAGR of ~13.59 per... Read more

DFU Live Webinar #2: Highlights challenges to lure reluctant customers back to s…

DFU Live Webinar #2: Highlights challenges to lure reluctant customers back to stores

The Webinar #2 organized by DFU Publications-DFU LIVE in association with TRRAIN on the theme: ‘Consumer Bulao, Retailer Jitao’ (Spiking Consumption, Winning the Customer Back), saw experts highlighting the challenges involved... Read more

Indian apparel players gear up for the new normal

Indian apparel players gear up for the new normal

With the pandemic impacting both apparel manufacturers and retailers in India, these industry players are preparing themselves for the new normal. Speaking at a recent webinar by the Retail Association... Read more

CMAI welcomes economic package announced by the finance minister

CMAI welcomes economic package announced by the finance minister

CMAI has welcomed the measures announced by Nirmala Sitharaman, Finance Minister, especially those connected with the Government’s support to the MSME Sector – on which she focused on today. According to... Read more

MOST POPULAR NEWS
Go to top