Delhi-based innerwear company Aakar Intimates has expanded its brand portfolio with the launch of its new private label brand ‘Erotissch’ in the Indian market. With the launch of its new brand, Aakar plans to strengthen its foothold in the country’s intimate wear market. The new brand will be sold exclusively on Reliance’s e-commerce platform Ajio.
Erotissch’s product portfolio will include loungewear, intimate wear, nightwear, and beachwear. The brand’s mission is to create a lifestyle by making customers accept and understand the importance of intimate apparel as a wardrobe necessity. It intends to revolutionise and recreate the perspective of modern intimate wear and put an end to the myth that they are meant only for lounging.
Aakar Intimates was founded by Aayuushi Agarwal and Anushka Agarwal. The brand also sells online through its website.