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Aditya Birla partners with IBM

In an effort to reduce costs, improve productivity enhancements and drive business growth, Aditya Birla Fashion and Retail has entered into a relationship with IBM.

The agreement is key to Aditya Birla’s strong vision for future growth, which includes expanding their store network across the country.

IBM will bring in its global technology and automation expertise to help enhance and manage Aditya Birla’s IT infrastructure with better availability of IT systems, employee productivity through self-help solutions and improved disaster resilience. In doing so, IBM will bring greater transparency, service improvements, agility, enhanced security and operational efficiencies for the organization. IBM will provide infrastructure-as-a-service in a private cloud environment, enabling Aditya Birla to scale its IT operations in line with its business growth.

The retail industry has seen stupendous growth in the past decade with the emergence of technology-enabled smart consumers.

In leveraging IBM’s deep technology and services expertise, Aditya Birla aims at building a world-class IT environment to support its strong growth in India. With more than 8000 points-of-sale across 700 cities, the company owns some of the best-known brands in the country such as Louis Philippe, Van Heusen, Allen Solly, Peter England and many others.

The company, known for its innovation, customer centricity and offering best-in-class services to its customers, is at the forefront of adopting technology.

 

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