Aéropostale’s A/W 2018 collection reflects modern sensibilities, new innovations and the best of youth fashion. The new Flex Denim collection offers a ‘4-way, 360 degree stretch’ denim that fits better, feels better and looks even better. The denim, crafted from premium quality 4-way stretch fabric, “enables the wearer to stretch and move in any direction to provide the most comfortable fit and an array of motion,” says a company spokesperson. The range is available across all Aeropostale outlets.
Fittings that enhance comfort
The new super high rise fitting in the Flex Denim collection is inspired by Marilyn Monroe and the Cheeky Fit. “They not only enhance the shape of the waist but also elevate the butt that enhances the overall postures,” notes the spokesperson.
Established in 1918, Compagnie Generale Aéropostale, a pioneer airmail company, was the first ever travel to France, South Africa, and South America. The fearless Aéropostale pilots navigated perilous flights across mountains, deserts and seas. Brand Aéropostale represents this same spirit of adventure and discovery in its clothes. The brand launches two collections a year: Spring and Fall/ winter. “Our latest collection introduces fashionable pieces that fit every personality and style,” he adds. The assortment this season is inspired by Aéropostale’s classic preppy heritage along with modern cool kid vibes.
Prints inspired by nature
“Our color palette for the season encompasses a range of bright and dark colors with tropical inspired prints of florals, stripes, birds, etc. The brand targets girls and boys in the age group of 16 to 22 years representing Aéropostale generation Y and Z. Always beaming with youthful ideas, these consumers are socially conscious and have a strong yearning to explore. Driven by an unlimited energy, boundless curiosity, and a sense of adventure, they believe that anything is possible wherever you roam.”