Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Alcis Sports to open more EBOs this year

Alcis Sports to open more EBOs this year 002The active wear and athleisure market in India is poised for big growth as it’s passing through an exciting and interesting phase as the line between performance wear and lifestyle wear has almost disappeared. With more and more Indians inculcating an active lifestyle, it is giving boost to the active wear market. The market size for this segment pegged with the sportswear market is estimated at around Rs 37,000 crore, growing at a CAGR of 23.7 per cent. Tapping the huge growth potential homegrown brand Alcis Spots showcased its A/W ’18 collection comprising 149 men’s styles and 135 women’s styles, across various categories like running, training, racquet sports and yoga. The collection will eventually consist of 695 styles. The thought behind the A/W ’18 collection is to explore a growing fascination with technology in apparels and challenging the limits of performance. Alcis believes products and fitness experiences stimulate all senses, and technologies and materials represent a new area of development, adjusting to the wearer's needs, tastes and habits.

Athleisure a growing market

Explaining more, Roshan Baid, MD, Alcis Sports says, “An active market consumer essentially seeks comfort and style whereas a performance wearAlcis Sports to open more EBOs this year 001 consumer is looking for specific technologies and product features to enhance the performance in a particular fitness and sports activity. Several factors are sparking growth in this segment from relaxed dress codes at work place to a remarkable rise in people indulging in various recreational as well as amateur sports, fitness and outdoor activities. As a direct consequence, the active wear market is also growing in at a healthy pace.” Speaking about the company’s growth, he adds, “At Alcis Sports, we are witnessing demand for both men as well as women’s wear. The demand for women’s active wear is growing at a much faster rate compared to men though overall the men’s market is bigger at the moment.”

He points out people today want fashionable, trendy and high quality apparel for specific activities. “At Alcis Sports, we have a range that is unparalleled in categories like running, training, yoga, racquet sports and core. Each of these is different and custom-made for specific activities. We don’t just make clothes but make equipment for our customers that can be used for both performance and active wear,” he elaborates.

He says there is a massive surge in demand for quality sportswear across the country. Alcis saw a huge gap where on one hand global brands were out of reach for most, and the products being offered by local brands were sub standard in terms of quality and technology. Hence, Alcis Sports was born as a premium cutting-edge Indian brand, priced aggressively.

Retail reach

Currently, Alcis Sports has 150 shop-in-shops operational in large-format outlets like Globus, Shoppers Stop, Sports Station and Central. It is also present in 700-odd retail outlets across India. In the coming year, it is looking at increasing spread to Tier II and III towns where the total retail strength will cross the 2,000 store mark. Alcis also has exclusive outlets in five cities: Kochi, Guwahati, Mumbai, Delhi and Jaipur, and is looking at adding EBOs in 15 cities by December 2018. Online, Alcis is present on all leading websites.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Brands vie to grab a larger share of women’s leggings market

Brands vie to grab a larger share of women’s leggings market

The market for women’s leggings traditionally saw the predominance of small local players from the unorganized segment. However, with the entry of big brands like as Lux Industries’Lyra, Dollar’s Missy... Read more

Denim maker Sangam India continues to strive ahead with innovations

Denim maker Sangam India continues to strive ahead with innovations

“Comfort being in focus, stretch denim is taking over conventional denim,” says Ravi Taparia, Senior Vice President (Exports), Sangam India. “Heavy-weight rugged fabrics are being replaced by stretch fabrics. We... Read more

Turtle’s festive collection focuses on detachables

Turtle’s festive collection focuses on detachables

In its 25th year, Turtle, a leading menswear brand, has signed up Bollywood star Ayushman Khurana as its first-ever brand ambassador. Khurana has launched the brand’s new festive collection ‘Why’... Read more

Revolutionising fashion retail through Instagram

Revolutionising fashion retail through Instagram

With a worldwide community of over one billion users, and 25 million businesses, Instagram, the photo- and video-sharing app has changed the way we live, interact and shop. Launched in... Read more

Nitrite launches a new range for women

Nitrite launches a new range for women

Nitrite, a brand that offers sportswear, performance wear, active wear, yoga wear, gym wear, play wear and athleisure et all, recently launched a new range in women’s wear. The new... Read more

6th edition of TANTU focuses on garment and shirt making technologies

6th edition of TANTU focuses on garment and shirt making technologies

"Prabir Jana, President, TANTU, in his welcome address said the theme was chosen based on audience suggestion – the technology of shirt making – the core apparel area. He explained... Read more

Innovations, creativity at the core of Classic Polo’s growth story

Innovations, creativity at the core of Classic Polo’s growth story

“Innovation, creativity and price are driving the current casual wear market, the biggest pie of the RMG industry in India,” says Usha Periasamy, Director, Classic Polo. “Current trends in this... Read more

Unutilised capacity is slowing down denim projects in India”, Subir Mukherjee, B…

Unutilised capacity is slowing down denim projects in India”, Subir Mukherjee, Bhaskar Denim

With an emphasis on sustainability in its products and processes, Bhaskar Denim, one of the largest denim fabric manufacturers and suppliers in India, is focusing on super-stretches and indigo top... Read more

Aeropostale’s A/W ’18 Flex Denim offers 360 degree stretch, comfortable fit

Aeropostale’s A/W ’18 Flex Denim offers 360 degree stretch, comfortable fit

Aéropostale’s A/W 2018 collection reflects modern sensibilities, new innovations and the best of youth fashion. The new Flex Denim collection offers a ‘4-way, 360 degree stretch’ denim that fits better,... Read more

India’s retail sector poised for mega growth by 2020

India’s retail sector poised for mega growth by 2020

The Indian retail sector, boosted by rapid urbanisation and digitisation, rising disposable incomes and lifestyle changes - particularly of the middle-class is projected to grow from $672 billion in 2017... Read more

MOST POPULAR NEWS
Go to top