The active wear and athleisure market in India is poised for big growth as it’s passing through an exciting and interesting phase as the line between performance wear and lifestyle wear has almost disappeared. With more and more Indians inculcating an active lifestyle, it is giving boost to the active wear market. The market size for this segment pegged with the sportswear market is estimated at around Rs 37,000 crore, growing at a CAGR of 23.7 per cent. Tapping the huge growth potential homegrown brand Alcis Spots showcased its A/W ’18 collection comprising 149 men’s styles and 135 women’s styles, across various categories like running, training, racquet sports and yoga. The collection will eventually consist of 695 styles. The thought behind the A/W ’18 collection is to explore a growing fascination with technology in apparels and challenging the limits of performance. Alcis believes products and fitness experiences stimulate all senses, and technologies and materials represent a new area of development, adjusting to the wearer's needs, tastes and habits.
Athleisure a growing market
Explaining more, Roshan Baid, MD, Alcis Sports says, “An active market consumer essentially seeks comfort and style whereas a performance wear consumer is looking for specific technologies and product features to enhance the performance in a particular fitness and sports activity. Several factors are sparking growth in this segment from relaxed dress codes at work place to a remarkable rise in people indulging in various recreational as well as amateur sports, fitness and outdoor activities. As a direct consequence, the active wear market is also growing in at a healthy pace.” Speaking about the company’s growth, he adds, “At Alcis Sports, we are witnessing demand for both men as well as women’s wear. The demand for women’s active wear is growing at a much faster rate compared to men though overall the men’s market is bigger at the moment.”
He points out people today want fashionable, trendy and high quality apparel for specific activities. “At Alcis Sports, we have a range that is unparalleled in categories like running, training, yoga, racquet sports and core. Each of these is different and custom-made for specific activities. We don’t just make clothes but make equipment for our customers that can be used for both performance and active wear,” he elaborates.
He says there is a massive surge in demand for quality sportswear across the country. Alcis saw a huge gap where on one hand global brands were out of reach for most, and the products being offered by local brands were sub standard in terms of quality and technology. Hence, Alcis Sports was born as a premium cutting-edge Indian brand, priced aggressively.
Currently, Alcis Sports has 150 shop-in-shops operational in large-format outlets like Globus, Shoppers Stop, Sports Station and Central. It is also present in 700-odd retail outlets across India. In the coming year, it is looking at increasing spread to Tier II and III towns where the total retail strength will cross the 2,000 store mark. Alcis also has exclusive outlets in five cities: Kochi, Guwahati, Mumbai, Delhi and Jaipur, and is looking at adding EBOs in 15 cities by December 2018. Online, Alcis is present on all leading websites.