In a first, Allen Solly, a lifestyle brand, launched its denim campaign ‘tough jeans for a tough day at work.’ The campaign will be promoted on platforms such as TV, digital, print, 1000+ movie halls and social media platforms. Conceptualised by Ogilvy & Mather India, the TV campaign uses its brand logo - the Stag which features a young Solly man attired in Allen Solly Denim accompanied by the stag on his way to work. Failing to rev up the engine of his car stuck in snow, the Stag turns his attention to a sledge, giving him the idea of sledging to work. He eases his way through barbed wires, ferns and twigs. The campaign attention to the durability and aesthetics of the range effectively as the man indulges in arduous activity.
This range of durable, fashionable jeans is crafted from an ultra-stretch fabric. The high tear and tensile strength of the fabric adjusts to the dynamic lifestyle of the customers effectively. It also comes with a triple needle construction, along with a reinforced back pocket for added durability in sewing, thus serving the brand’s promise of being unconventional and futuristic in terms of design and products.
The denim range comes in a palette of indigo washes, offering a number of striking wardrobe options for the new-age professionals, enabling them to make an effortless style statement at workplace. The contemporary collection will be available online and in stores across India.