Allen Solly, top foremost semi-formal brand from Aditya Birla Fashion and Retail, launched its latest campaign 'Open Work Culture' recognizing the importance of an employee-friendly work environment. The campaign, in line with the brand philosophy of embracing #OpenWorkCulture through its 'Cool Work Wear', highlights the cool quotient of a new-age working ambience. This ambience includes environment-friendly commutes, pet-friendly workplaces, and taking time off work along with working in a comfortable work environment and workspaces.
The campaign that was launched in May this year with a TVC talking about pet friendly workplaces has continued with a new film celebrating the concept of cool commutes to work. The video features a young man cycling to his work place clad in an Allen Solly attire. The lime palette t-shirt worn over smart chinos and paired with a blazer from Allen Solly's 'New Age Work Wear' collection seemed to lending him the required self-confidence. The TVC depicts a futuristic office which has a cycle parking space next to the desk - perks of an open work culture.