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Amazon focuses on digitizing MSMEs in India

  

E-commerce giant Amazon is focused on digitising micro, small and medium-sized businesses in India and is working on getting more sellers on board and hiring more people.

Recently, Amazon infused fresh capital to the tune of Rs 2,310 crore into one of its India units, Amazon Seller Services, as per regulatory documents. Amazon Seller Services had received another tranche of Rs 2,208 crore earlier in the year.

Earlier this year, the online retail giant had announced plans to help digitally enable micro, small, and medium businesses across the country as part of a $1 billion investment pledge.

India is also the biggest recipient of investments in Prime, Amazon's membership programme under which it offers various features including fast shipping, music and video services, among others.

The company has launched Local Shops on Amazon.in, offering shopkeepers and retailers with physical stores the ability to register to serve more customers from their local areas. Since launch, more than 11,000 sellers have enrolled in the program.

In addition, Amazon has introduced seller registration and account management services in Hindi to help businesses overcome language barriers. Since launch, more than 10,000 sellers have used Hindi to register on Amazon.in, the statement said.

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