Amazon seems to have found the right strategy to tap the shoppers that matter in India. Customers aged between 18 and 24 can now get an annual Prime subscription at half the price. The Prime membership includes unlimited, free, and expedited delivery on eligible products, early access to deals and offers on the e-commerce portal, access to the company’s video streaming platform Prime Video, music streaming app Prime Music, and e-book arm Prime Reading. Prime membership in India costs Rs 999 a year, but 18-24 year-olds are now eligible for a Rs 500 cash back on the purchase. To avail the discount, users will need to verify their age on Amazon’s official Android or iOS apps by uploading their pan card, proof of mailing address, and a photo. The cash back will be deposited in a customer’s Amazon Pay account, and can be used for making purchases on Amazon, bill payments and recharges.
Amazon’s Prime Day sale event is on July 15 to 16. Members can get thousands of deals on smart phones, laptops, fashion, beauty, and everyday essentials. Prime Day sale will also include blockbuster video titles and celebrity curated music playlists.
India’s e-commerce revenue is expected to jump on the back of an increasingly digital-savvy young demographic that’s driving up smart phone and internet use.