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Amazon offers Virtual Reality experience for Prime Day sale in select cities

Amazon is all set to host its Prime Day sale on July 16, where the online retailer will host 36 hours of exclusive launches, deals, blockbuster video titles and more. The online retailer has not disclosed any of the deals yet but is offering a Virtual Reality (VR) experience so that customers in some select metros can experience the products. Until July 17, customers in Mumbai, Delhi, Bangalore, Chennai, and Kolkata will be able to visit some malls to experience products, which are launching exclusively on Prime Day.

The VR Experience zones are open for all and one can also click pictures of their experiences to post on social media by tagging Prime Day VR and Amazon Prime Day to participate in quizzes and win special Prime Day merchandise. Akshay Sahi, Head of Prime, Amazon India, stated Prime is designed to make life easier, more convenient and more fun for customers. With this virtual reality experience, the company will help customers discover and experience great products that are yet to launch.

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Blackberrys’ A/W collection ups the fashion quotient of the free-spirited man

Blackberrys’ A/W collection ups the fashion quotient of the free-spirited man

Blackberrys, the brand from Mohan Clothing (MCCPL) has launched its new A/W collection. The collection is further categorised as: Mainline, Urban and Casual. “The collection, focusing on the free spirited... Read more

Source India 2018: Offers a great platform for buyers/suppliers of manmade texti…

Source India 2018: Offers a great platform for buyers/suppliers of manmade textiles

The 2nd edition of ‘Source India’, a three-day mega event organized by Silk & Rayon Textile Export Promotion Council (SRTEPC) is on in Surat from September 21-23, 2018 at the... Read more

Cut and sew garments by UFO to fuel company’s innovation drive

Cut and sew garments by UFO to fuel company’s innovation drive

“Kids today are becoming more and more fashion conscious,” opines Abhishek Agarwal, Managing Director, UFO. The kid’s wear lifestyle brand recently introduced international cut-n-sew garments to cater to the fashionable... Read more

Changing buyer behavior, demand pushing up premium fashion in India

Changing buyer behavior, demand pushing up premium fashion in India

The fashion and lifestyle sector, estimated at $80 billion in India, is growing at a CAGR of 10 per cent. Online fashion contributes around 7-8 per cent or approximately $6... Read more

Sahiba teams up with designers to raise the bar in women’s ethnic wear

Sahiba teams up with designers to raise the bar in women’s ethnic wear

“We launch about 30 odd collections every month, across all our products - suits, saris, lehngas, kurtis, embroidered garments, etc,” says Yashiki Gumber, Director, Sahiba. “Currently, we are launching, ready-to-wear... Read more

Amul Macho launches sub brand ‘Hint’ for younger men

Amul Macho launches sub brand ‘Hint’ for younger men

Amul Macho has launched a new sub brand ‘Hint’ aimed at younger men. As Sandeep Sakseria, Director, Amul Macho says, “Hint gives us a great canvas to play in the... Read more

Donear NXG: Edging ahead as a trendy, peppy, high street, brand for men

Donear NXG: Edging ahead as a trendy, peppy, high street, brand for men

“Denim has seen many innovations such as cropped jeans, baggy jeans, straight leg jeans, detailing and embellishment jeans.” says Akash Manwani, AVP, Donear Retail Division. Donear owns menswear brands: D'Cot... Read more

Twills introduces six new concepts for A/W ’18

Twills introduces six new concepts for A/W ’18

As a brand which believes on innovation, the upcoming winter collection from Twills will introduce six new concepts: Him, Painted, Indi code, Pure, Club and Knitted Fabrics shirts. The ‘Him’... Read more

Bodycare International woos kids with innovative innerwear range

Bodycare International woos kids with innovative innerwear range

Bodycare International has launched its latest international collection for kids featuring designer innerwear for boys and girls. The brand offers a diverse range of comfortable and quality innerwear with printed... Read more

Shingora hopes its new collection will attract fashionable customers

Shingora hopes its new collection will attract fashionable customers

Inspired by the night garden, the new collection from Shingora celebrates a triumph of blossoms and life under a gloomy and mysterious light. The spirit of the collection is tangible... Read more

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