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Amazon’s sales volume up 88 per cent in India

Amazon India’s gross sales volume for the June quarter has jumped 88 per cent. The retailer’s growth has been largely driven by both existing and new customers, with key market share gains in categories such as smart phones— where it has won key exclusive deals with brands such as Samsung, Moto and Redmi— and large appliances. It also continues to be leaders on key metrics such as website and mobile app visits.

Over the past four years, Amazon has invested aggressively in India, committing to spend $5 billion to grow its business in the country. Amazon has been spending money on building massive warehouses, a large logistics unit, marketing, discounts and on increasing product assortment in India. These efforts have translated into a significant lead in key metrics such as app downloads, desktop visits and mobile website visits.

The Indian online retail market continues to grow, but at a slower pace than was previously expected. There was a temporary break in growth rates last year due to demonetization. What has also happened is that discounting has come down over the past few quarters. Over the past year, most of Amazon’s key initiatives—including the launch of Prime—have helped expand the e-commerce market in India.

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Traditional retailers adopting tech to enhance in-store experience

Traditional retailers adopting tech to enhance in-store experience

The growing expanse of e-commerce is pushing traditional retailers to opt for innovative technologies to craft out experiences that stretch beyond a mere purchase. From 3D, VR, lawns, basketball courts,... Read more

HGH India 2018 ended on a promising note with good business deals

HGH India 2018 ended on a promising note with good business deals

The 7th HGH India trade show for home textiles, home décor, houseware, and gifts gathered an overwhelming response from trade visitors and industry. Close to 34,960 trade visitors, primarily retailers,... Read more

Pepe Jeans makes a mark with jeans customisation

Pepe Jeans makes a mark with jeans customisation

First to introduce the denim customisation service in India in October 2015, the Pepe Jeans Custom Studio service enables customers to customise their denim in a few easy steps. Widely... Read more

Changing buying habits of New Age men influence brand’s marketing initiatives

Changing buying habits of New Age men influence brand’s marketing initiatives

It was in 1992, that Raymond Apparel released its iconic ad campaign – The Complete Man which brought men’s fashion out of its closet. The campaign portrayed the emergence of... Read more

TT Ltd plans to expand in Central and Western India

TT Ltd plans to expand in Central and Western India

Focusing more on casual wear range such as bottoms and T-shirts, TT Ltd continuously upgrades its products to cater to the growing demands of its consumers. “We use mélange, off... Read more

National Garment Fair, India’s biggest garment fair is on in Mumbai till July 19

National Garment Fair, India’s biggest garment fair is on in Mumbai till July 19

The National Garment Fair organized by the Clothing Manufacturers Association of India (CMAI) was inaugurated by chief guest Kishore Biyani, Group CEO – Future Group at Bombay Exhibition Centre, NSE... Read more

Cool Colors expects 40 per cent growth in business this festive season

Cool Colors expects 40 per cent growth in business this festive season

Cool Colors’ new collection of blazers and T-shirts under ‘The Global Traveller Campaign’ includes prints and patterns along with a range of classic designs like prints, checks and plains. The... Read more

Dollar Missy aims at inorganic growth through M&A

Dollar Missy aims at inorganic growth through M&A

"Women’s brand Missy offers capris, kurtas, pants and leggings in trendy designs and textures that gives it a completely new look. “We have raised our bar from routine black and... Read more

Arrow unveils revamped store at High Street Phoenix

Arrow unveils revamped store at High Street Phoenix

Arvind Fashions subsidiary of Arvind Ltd, India’s largest integrated textile player recently launched stores of marquee retailers Gap and The Children’s Place. Arvind is one of the largest producers of... Read more

Ashapura Intimates on a strong footing for positive growth ahead

Ashapura Intimates on a strong footing for positive growth ahead

Ashapura Intimates Fashion (AIFL) sales increased 84 per cent to Rs 141 crore while operating profit jumped 73 per cent year-on-year in Q4 2018. Consolidated topline recorded Rs 344 crore,... Read more

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