Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Amazon to double its fashion business in a year

US-based retailer Amazon has grown into the single-largest fashion retailer in the country, a claim which is contested by rival Flipkart that says it along with subsidiaries Myntra and Jabong controls 70 per cent of India’s online fashion market. It has covered more than 15,000 brands available on its platform. The companys stellar growth was possible because of a 50 per cent increase in selection of products. It says the category is also the largest in terms of bringing new users, especially from Tier-II and III cities.

While the contribution of fashion to Amazon India’s revenues isn’t close to overtaking the contribution from smartphones and electronics, the fashion segment is gradually taking the lead in terms of orders being placed. Even among premium customers on Amazon’s platform, one of three Prime deliveries being made are fashion products.

The company says the simple explanation for this is that fashion is encouraging customers to make repeat purchases, something that goes hand in hand with its Prime strategy. Nearly 60 per cent customers who shop for fashion on its platform end up returning within a year to buy something else from it.

Going forward, Amazon says its partnership with Shoppers Stop will help it grow in the fashion category, making available to offline customers more than 150 brands available exclusively online. Amazon says the opportunity for growing online fashion retail is so large that it makes no sense to go after offline sales right now. In the markets, where online retail makes up around 15 per cent of the overall retail sector, and is still growing at 15-20 per cent year-on-year.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Pepe Jeans makes a mark with jeans customisation

Pepe Jeans makes a mark with jeans customisation

First to introduce the denim customisation service in India in October 2015, the Pepe Jeans Custom Studio service enables customers to customise their denim in a few easy steps. Widely... Read more

Changing buying habits of New Age men influence brand’s marketing initiatives

Changing buying habits of New Age men influence brand’s marketing initiatives

It was in 1992, that Raymond Apparel released its iconic ad campaign – The Complete Man which brought men’s fashion out of its closet. The campaign portrayed the emergence of... Read more

TT Ltd plans to expand in Central and Western India

TT Ltd plans to expand in Central and Western India

Focusing more on casual wear range such as bottoms and T-shirts, TT Ltd continuously upgrades its products to cater to the growing demands of its consumers. “We use mélange, off... Read more

National Garment Fair, India’s biggest garment fair is on in Mumbai till July 19

National Garment Fair, India’s biggest garment fair is on in Mumbai till July 19

The National Garment Fair organized by the Clothing Manufacturers Association of India (CMAI) was inaugurated by chief guest Kishore Biyani, Group CEO – Future Group at Bombay Exhibition Centre, NSE... Read more

Cool Colors expects 40 per cent growth in business this festive season

Cool Colors expects 40 per cent growth in business this festive season

Cool Colors’ new collection of blazers and T-shirts under ‘The Global Traveller Campaign’ includes prints and patterns along with a range of classic designs like prints, checks and plains. The... Read more

Dollar Missy aims at inorganic growth through M&A

Dollar Missy aims at inorganic growth through M&A

"Women’s brand Missy offers capris, kurtas, pants and leggings in trendy designs and textures that gives it a completely new look. “We have raised our bar from routine black and... Read more

Arrow unveils revamped store at High Street Phoenix

Arrow unveils revamped store at High Street Phoenix

Arvind Fashions subsidiary of Arvind Ltd, India’s largest integrated textile player recently launched stores of marquee retailers Gap and The Children’s Place. Arvind is one of the largest producers of... Read more

Ashapura Intimates on a strong footing for positive growth ahead

Ashapura Intimates on a strong footing for positive growth ahead

Ashapura Intimates Fashion (AIFL) sales increased 84 per cent to Rs 141 crore while operating profit jumped 73 per cent year-on-year in Q4 2018. Consolidated topline recorded Rs 344 crore,... Read more

Technology and its slated expanse for apparel value chain

Technology and its slated expanse for apparel value chain

Apparel value chain comprises of downstream functions (retailing) managed in advanced economies and upstream functions (manufacturing) managed by least developed economies. Given the small and medium enterprise status of apparel... Read more

Anita Dongre: Setting high standards for Indian fashion globally

Anita Dongre: Setting high standards for Indian fashion globally

Anita Dongre is well known for breaking gender prejudices and stereotypes in Indian fashion industry. She disrupted traditional Indian fashion language to create wearable yet hip apparel. Sunil Sethi, President,... Read more

MOST POPULAR NEWS
Go to top