US-based investor AMJ Ventures has invested $ 2 million into
Alia Bhatt-backed StyleCracker. The fashion-tech start-up will use the funds towards building out further capabilities in machine learning and in strengthening its moat on the personalisation front StyleCracker has grown rapidly since its inception at a CAGR of over 150 per cent and is on track to grow the business over 250 per cent this financial year, after its funding from AMJ Ventures.
The rapid growth is complemented by healthy economics with the company turning profitable at a unit economic level. AMJ has previously invested in Indian start-ups like Avail Finance and Propelld.