16th September 2021, Mumbai:
Leading sportswear giant adidas has launched a flagship store in New Delhi. ‘The Home of Possibilities’ store is a blend of multiple digital touchpoints, sustainability zones and embodies the future of retail experience for consumers, according to the company statement. Spread across 5,900 sq. ft. area covering four floors, the store focuses on three important aspects of experience, sustainability, and credibility.
It features 32 digital touch points powered by green energy, and encapsulates the use of advanced technology which includes immersive screens, digital plinths and ceiling screens to give customers a superior digital shopping experience.
The store’s floor is made with upcycled carbon tiles made of carbon collected from environmental pollution. It is the first LEED certified adidas store in the country. In line with adidas’ long-term vision and commitment towards sustainability, the flagship store houses a dedicated ‘Sustainability Zone’. Displaying the End Plastic Waste logo, the zone features collection adidas' best sustainable collection
To create a more inclusive space, the flagship store has been curated in a manner where products and the shopping experience have been curated to encourage movement and support them in their sport and fitness journey.
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