Enamor bra #WeAreAllFabulous campaign fascinates women fabulously
01 July 2021, Mumbai:
Lingerie brand, Enamor expects e-commerce to contribute 30 per cent to its business this year. has navigated through the past pandemic year, by enhancing consumer shopping experiences online, rooting its communication on digital platforms, and carrying forward it's ‘fabulous’ positioning in its everyday collections.
Its latest campaign,#FabulousEveryday carries forward the brand’s ‘fabulous’ messaging from the past few years.
The campaign is running extremely well and was seen by 26 lakh visitors after being rolled out. The brand’s approach is to follow the consumers and adapt according to where they are. During the lockdown, it focused a lot on WFH and launched its loungewear or athleisure collection, emphasizing the importance of being comfortable while working at home. The brand also focused on lingerie, its wash care, choosing the right lingerie, etc.
Watch: https://www.youtube.com/watch?v=mOAklRiK7Zc
Enamor is currently seeing a lot of demand for shorts, track pants and t-shirts. It expects athleisure to contribute to at least 20 per cent of its business. The brand has an everyday range, where it competes with the likes of Jockey. It also offers a premium and the fashion range that competes with brands like Triumph, Wacoal and Amante.
Sandra Daniels, VP, Enamor take on#WeAreAllFabulous idea,We're loving it
Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.
TOP 5:
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida
