29th July 2021,Mumbai:
Snapdeal’s fashion sales grew by 210 per cent in the first six months of 2021. Growth was driven by users replenishing their wardrobe to meet work-from-home clothing needs. This includes mostly waist-up garments such as T-shirts, shirts and tops. Another factor that drove fashion purchases was the desire to buy new clothes to meet friends and family after a long gap and to meet travel needs.
With people continuing to work from home post pandemic-induced lockdowns, the e-commerce company saw volume growth in casual wear including lounge wear, athleisure sportswear and masks. Value-buying emerged as a common theme cutting across buyers and categories in the apparel sector. The wallet share of fashion buyers moving from expensive brands to more affordable value for money brands can be attributed to multiple reasons including the impact of the second wave, apprehensions of further waves, an increased online supply of value merchandise and consumers re-prioritising their budgets.
Snapdeal’s approach to fashion has been to quickly adapt to consumer expectations - focusing on utility, styling, and sizing--all designed to align with the fashion needs of Indian buyers. Snapdeal now launches fresh products every month across categories and has value-buys and attractive collections and combinations for GenZ and millennials.
TOP5:
1. 'Sangam India' plans capacity expansion
2. Dollar Industries balances employee safety, efficiency while managing sales
3. Snapdeal capitalizes on the value-shopping trend with new launches every month
4. Veirdo adds plus size to its men's & women's offerings
5. Reliance Retail, Westside, Max all active retailers look at expansion as 2nd wave ebbs
Read More:
Shein re-launches in India amidst rising sustainability, plagiarism allegations
Arvind group puts strategies in place to tackle pandemic uncertainties
