Tega Collective by Niha Elety

EmbroideryMachine

27 July 2022, Mumbai:

A new Telugu brand is introducing South India’s indigenous craft of Lambani embroidery to apparel.

The label aims to support indigenous textiles and crafts by working in collaboration with craft communities of South India and beyond.

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Elety’s influence on fashion’s planet-positive faction gained traction with her online community, who see her as an informative resource, and an authority on the subject.

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