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Arvind Fashion looks to widen its brand distribution

Arvind Fashions’ plans to have a wider distribution for its brands including US Polo Assn., Arrow, Tommy Hilfiger and Flying Machine. At the same time, the company is leveraging on the power brands’ ability to expand into new categories, product lines and sub-brands. For instance, Flying Machine has expanded in the athleisure segment, while US Polo Assn. has made forays in innerwear and shoes.

Arvind’s other brands such as Gap, Calvin Klein and Sephora are still in the early stages of their growth journey in India. Many of them have crossed the Rs 100 crore mark and have the potential of becoming multi-crore brands. The value retail business Unlimited is now close to the Rs 1,000-crore-mark in revenues and it also has a huge potential to be scaled up significantly.

The company has been witnessing about 20 per cent growth in its revenue year on year. It is betting on categories such as kids’ wear, innerwear and cosmetics in future. It is already one of the largest companies in the kids’ wear segment and sees innerwear and cosmetics as having the potential to become multi-crore businesses. Currently online sales contribute about 15 per cent to the company’s revenues. The aim is to grow this share to about 25 per cent.

 

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