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Arvind Fashions scales up digital and omni-channel capabilities

  

Arvind Fashions has scaled up its digital and omni capabilities and expects that strength of its brands, coupled with launch of new relevant product and investments in digital and omni-channels will help it overcome the challenges and react to evolving situation faster. It has put in place a comprehensive cost management plan that covers significant reduction in costs during the lockdown period and until sales normalize.

Post lockdown, the company has been progressively reopening its stores following due regulatory guidelines and following due safety and hygiene SOPs and ensuring appropriate social distancing norms. Currently 75 per cent of its stores are operational, though footfalls and revenue remain well below pre-COVID levels. n addition, structural reductions have been effected in the cost structure that will have the impact of reducing company's breakeven levels by 35 per cent. Actions have also been initiated to conserve cash by cutting down capex, reducing inventory levels, controlling immediate buys and bringing a strategic flexibility in the buying process.

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Brands, marketplaces expect a strong rebound this festive season

Brands, marketplaces expect a strong rebound this festive season

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Leading Indian brands foray into anti-viral clothing

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India’s online shoppers to double this festive season: Redseer Consulting

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Surendra Savai passes away

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COVID-19 causes US$253 bn loss to Indian retail industry in 5 months

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     The Confederation of All India Traders (CAIT) estimates that COVID-19 pandemic has inflicted a loss of about US$253 bn (Rs 19 lakh crore) to India's retail industry in the past... Read more

Fashion brands focus on e-commerce to woo shoppers back to stores

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    As stores reopen, fashion brands hope to apply their e-commerce learning -- to coax consumers back to stores. Besides updating their websites, these companies also plan to add features like... Read more

CMAI’s 71st National Garment Fair, India’s first digital garment fair takes off

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    One of Indi’s first digital fairs for the garment industry, Clothing Manufacturers Association of India (CMAI) 71st National Garment Fair kicked off yesterday. The online fair is on from September... Read more

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