Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Asia-Pacific dominates global market for fairness products

A common household item, whitening products can be spotted across many billboards and television commercials in Asia. The widespread use and popularity of these lightening items have created a continuous demand for large-scale manufacturing and rapid product design. As a result, beauty manufacturers and investors continue to flock to Asia to meet this demand.

Asia Pacific dominates global market for fairness products

According to a recent CNN report, the Asia-Pacific region constitutes $7.5 billion out of the total $13.3 billion global market for fairness products which is half of the global fairness skin products market. This market is expected to touch an impressive $31.2 billion by 2024. Estimates suggest India invests over $400 million in the fairness industry annually.

The obsession with light skin

What’s driving the Asian market is the high expectation to have blemish-free, radiant,light skin. Making the most of this trend, Asian manufacturers are launching new fairness products and other marketing strategies. Retailers like KVIC is making it easy for customers to access beauty products online to boost sales.

Serums that give users a visible afterglow are particularly in high demand. Japanese luxury brand Kose’s serums and lotions are a popular choice for radiant skin. Another beauty industry titan, Korea's Cosrx, has launched itself into the global scene by keeping its products simple and reliable, promoting mild exfoliants and revitalising sleeping masks. Jude Chao’s review of their bestselling Whitening Power Essence notes that the product leads to hydrated and brighter skin with just a few main ingredients.

Other companies, meanwhile, are staying competitive by producing hybrid products that do more than just whiten skin. For instance, the Pretty Me’s review of Navarro's Bleaching Soap reveals that the soap offers reduction and eventual elimination of age spots and stretch marks. Then there are bleaching soaps like Navarro, sold through grocery stores which help Asian girls reach their country’s standards of beauty.

The booming Indian market

As far as the Indian market is concerned, Indian streets are filled with posters advertising the latest whitening products available. Before and after photos of women who go from dark to light skin are a common sight, and narratives of how lighter skinned women get more out of life is the constant refrain on television. The media blast has a tremendous effect on the bleaching market in the country — India is reported to pull in over $400 million on the fairness industry annually. The whitening craze doesn’t just affect women either, with more products and ads starting to target men.

In future, fairness skin products market is expected to continue growing as products become more mainstream and accessible. Newer and more innovative products will flood the market as science improves to make the creams and toners more effective.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Apparel customisation reaches a new high with e-commerce

Apparel customisation reaches a new high with e-commerce

Ordering a custom-made outfit was unheard of among Indian consumers a few years ago. Customers would visit the tailor in order to get their outfits stitched for their important occasions.... Read more

Biba sets new trends through its designs, plans more stores in small towns

Biba sets new trends through its designs, plans more stores in small towns

“Without continuous upgradation in design and introduction of fresh drapes and styles, no brand can keep its consumers attracted for long,” opines Siddharth Bindra, Managing Director, Biba-India’s most loved women’s... Read more

A bonanza for customers as Lifestyle plans to open one store every month

A bonanza for customers as Lifestyle plans to open one store every month

Lifestyle, one of India’s best known department chain stores spread across metros and Tier I cities recently launched the Kooltex range under its private label Kappa. “This range is made... Read more

UFO introduces smart ‘cut n sew’ garments for kids

UFO introduces smart ‘cut n sew’ garments for kids

“We offer our customers whatever they demand at 40 per cent lower prices than other international brands,” says Abhishek Agarwal, Managing Director, UFO, a denim brand that caters to the... Read more

Oxemberg attracts young consumers with a spunky, stylish collection

Oxemberg attracts young consumers with a spunky, stylish collection

Oxemberg’s latest denim collection is, “curated to perfection from a premium fabric, this collection is perfect for today’s generation,” opines Gaurav Poddar, Executive Director. The collection is designed to cater... Read more

Annual Apparel Index dips to 1.71 points in FY 2018-19, lowest growth in five ye…

Annual Apparel Index dips to 1.71 points in FY 2018-19, lowest growth in five years

"CMAI’s annual apparel index for FY2018-19, conducted by DFU Publications reveals, growth has been falling continuously for the past five years. In fact, except the first quarter of FY2018-19, the... Read more

Asia-Pacific dominates global market for fairness products

Asia-Pacific dominates global market for fairness products

A common household item, whitening products can be spotted across many billboards and television commercials in Asia. The widespread use and popularity of these lightening items have created a continuous... Read more

Omnichannel retail driving up customers satisfaction for brands/retailers

Omnichannel retail driving up customers satisfaction for brands/retailers

Uncertainty over their choice between online and offline is leading many brands to opt for omni-channel strategy. Leading from the front are two start ups: Wagonfly and Perpule who promise... Read more

Brune partners Indian cricket team for World Cup 2019

Brune partners Indian cricket team for World Cup 2019

“We are absolutely ecstatic on having been chosen as the preferred travel choice by BCCI for World Cup 2019,” says Tabby Bhatia, Founder, Brune. The premium leather and accessories brand... Read more

More than modern lifestyle, athleisure offers sound investment opportunity

More than modern lifestyle, athleisure offers sound investment opportunity

There was a time when jogger pants, hoodies, sneakers, yoga pants or gym stingers were essentially considered as gym wear. But today, athleisure trend has come out of closet to... Read more

MOST POPULAR NEWS
Go to top