Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Athleisure keeps its growth momentum globally and in India

Athleisure keeps its growth momentum globally and in India 002Athleisure will continue to move ahead and be the fastest growing category, clocking in 20-25 per cent growth. Within athleisure, menswear is increasing at 8-10 per cent, while women’s and kids’ wear is growing at 11-15 per cent annually. The spurt of new brands and new product launches is making athleisure one of the most favoured apparels. Danish sportswear major Hummel’s entry into India further substantiates athleisure’s expanse. Today, form-fitting, athletic-inspired clothes have become the ‘new casual’ and changed the way consumers dress up for the gym, for casual and social occasions, and even for work. Growing on the back of increasing health and fitness awareness, the industry is estimated to be $6-7 billion in India.

Euromonitor research points out that the propagation of athleisure has greatly benefitted sportswear market, which is expected to continue to outpace the overall apparel and footwear industry to 2021. Rather than dwindling, the trend is evolving across all apparel and footwear categories as the technical attributes of sportswear merge with the aesthetics of fashion. With health and wellness becoming a priority for consumers, investments in activewear are pouring in. Today athleisure has influenced multiple industries from apparel and footwear to sports nutrition. In the wake of healthy lifestyles, consumers are seeking products that affirm their identity as an active individual such as wearable electronics. As exercise becomes a social activity, industries such as beauty are also set to benefit.

Celeb collaborations

In the wake of this burgeoning growth, collaborations with high-profile designers are picking up and brands continue to seek new ways to cater toAthleisure keeps its growth momentum globally and in India 001 consumers both inside and outside the gym. Even celebrities have started sporting casual outfits while some of them have even invested in their own athleisure line. For instance, celebrity-driven brand company Mojostar has partnered Tiger Shroff and Jacqueline Fernandez to launch their own brands, Prowl and Just F, respectively. Bollywood actors Shahid Kapoor, Sonam Kapoor and her sister Rhea Kapoor, Anushka Sharma and cricketer Virat Kohli have also launched their athleisure wear brands.

In 2013, Hrithik Roshan teamed up with Myntra.com to launch a lifestyle brand HRX, which primarily operates in the active and casual wear space. As Vibin Prabhakaran, Brand Head, HRX says, India is heading towards a global trend of wearing athleisure to workplaces. The category has seen growth of 1.5 times as compared to rest of the portfolio.

Companies joining the league

Leading companies such as Arvind Lifestyle Brands, Aditya Birla Fashion and Retail Ltd. (ABFRL), Monte Carlo, Van Heusen and Numero Uno have all ventured into the active wear segment over the past 1-2 years. Having spent the past few years wearing sportswear on a regular basis, consumers have become accustomed to stretchy materials and technical functionalities, which will continue to influence purchase decisions in the future as consumers demand more from their clothing, prioritising performance.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Brands vie to grab a larger share of women’s leggings market

Brands vie to grab a larger share of women’s leggings market

The market for women’s leggings traditionally saw the predominance of small local players from the unorganized segment. However, with the entry of big brands like as Lux Industries’Lyra, Dollar’s Missy... Read more

Denim maker Sangam India continues to strive ahead with innovations

Denim maker Sangam India continues to strive ahead with innovations

“Comfort being in focus, stretch denim is taking over conventional denim,” says Ravi Taparia, Senior Vice President (Exports), Sangam India. “Heavy-weight rugged fabrics are being replaced by stretch fabrics. We... Read more

Turtle’s festive collection focuses on detachables

Turtle’s festive collection focuses on detachables

In its 25th year, Turtle, a leading menswear brand, has signed up Bollywood star Ayushman Khurana as its first-ever brand ambassador. Khurana has launched the brand’s new festive collection ‘Why’... Read more

Revolutionising fashion retail through Instagram

Revolutionising fashion retail through Instagram

With a worldwide community of over one billion users, and 25 million businesses, Instagram, the photo- and video-sharing app has changed the way we live, interact and shop. Launched in... Read more

Nitrite launches a new range for women

Nitrite launches a new range for women

Nitrite, a brand that offers sportswear, performance wear, active wear, yoga wear, gym wear, play wear and athleisure et all, recently launched a new range in women’s wear. The new... Read more

6th edition of TANTU focuses on garment and shirt making technologies

6th edition of TANTU focuses on garment and shirt making technologies

"Prabir Jana, President, TANTU, in his welcome address said the theme was chosen based on audience suggestion – the technology of shirt making – the core apparel area. He explained... Read more

Innovations, creativity at the core of Classic Polo’s growth story

Innovations, creativity at the core of Classic Polo’s growth story

“Innovation, creativity and price are driving the current casual wear market, the biggest pie of the RMG industry in India,” says Usha Periasamy, Director, Classic Polo. “Current trends in this... Read more

Unutilised capacity is slowing down denim projects in India”, Subir Mukherjee, B…

Unutilised capacity is slowing down denim projects in India”, Subir Mukherjee, Bhaskar Denim

With an emphasis on sustainability in its products and processes, Bhaskar Denim, one of the largest denim fabric manufacturers and suppliers in India, is focusing on super-stretches and indigo top... Read more

Aeropostale’s A/W ’18 Flex Denim offers 360 degree stretch, comfortable fit

Aeropostale’s A/W ’18 Flex Denim offers 360 degree stretch, comfortable fit

Aéropostale’s A/W 2018 collection reflects modern sensibilities, new innovations and the best of youth fashion. The new Flex Denim collection offers a ‘4-way, 360 degree stretch’ denim that fits better,... Read more

India’s retail sector poised for mega growth by 2020

India’s retail sector poised for mega growth by 2020

The Indian retail sector, boosted by rapid urbanisation and digitisation, rising disposable incomes and lifestyle changes - particularly of the middle-class is projected to grow from $672 billion in 2017... Read more

MOST POPULAR NEWS
Go to top