Aviva Bidapa, daughter of the fashion mogul Prasad Bidapa, has launched a swimwear line. Aviva Swimwear, originally launched in Sri Lanka in 2016, aims at bridging the gap between value and luxury swimwear. It caters to Indian women’s body shapes. Since Indian body types are heavier on the hips and busts and have smaller waists, it becomes hard for an Indian woman because if the bottom fits her the top won’t and vice versa.
Fashion was the last thing on Aviva Bidapa’s mind when she was growing up. Her outfit of choice was breeches, boots and a white shirt — she was an equestrian. It was only when she was 16-years-old that she discovered brands and appreciated details such as stitch and craftsmanship.
Prasad Bidapa suggested she create a swimwear line. As a test, she created a line that was white with red roses. She loved business and loved being creative and so she thought she would put the two together and create a brand. The swimsuits are manufactured by Linea Aqua. First, she designs the silhouette and the cut, then zeroes in on a story in the print. She keeps in mind and what’s in fashion. The swimsuits are a mix of usability and couture.