“Having started our operations in 1965, our sway over the Bengaluru market remains even today as we are the leading brands not only in terms of quality but also market cap,” says Arvind Bhansali, Director, Avon Brassiers. “We have recently launched printed padded bras and sets in biowash fabrics and seasonal colors. Our style statement for this season is chic style. We offer over 100 styles of brassieres made from knitted combed cotton, Lycra cotton, woven cotton and polyamide nylon material,” he adds.
Ensuring size accuracy through latest softwares
Incepted in 1965, Avon Brassiers believes in perfection and has a great eye for detail. The brand manufactures bras from premium fabric offers its customers the most innovative styles at down to earth prices. The brand philosophy revolves around providing topnotch products at competitive pricing. “We have a design studio in Mumbai which employs expert craftsmen who bring with them several years of industry experience and creative skills,” informs Bhansali. The brand also uses the CAD, CAM softwares and automated tape cutters for accuracy in size, fit and styles.
Move towards a branded market
According to Bhansali, “innerwear today, is not just a need but a way to express one-self. Its end-user and dealer acceptance is leading its movement rapid towards the branded market. It is also the reason we are seeing a new brand every year.”
Sizable growth amidst tough times
Avon Brassiers is retailed through 1,500 MBOs in Bengaluru. “We have steadfast team of distributors who ensure that the market is serviced quite well. We have maintained our brand status and reach a sizeable section of the population,” says Bhansali. The brand loyalty for Avon is perhaps its greatest asset, in these tough competitive times. “In spite of the overall economic issues we see an upward growth of 12-15 per cent this year,” he asserts.