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Avon India launches new lingerie collection

Avon, the leading direct selling beauty brand, has launched a new lingerie collection in India. The collection is powered with Invisilite Technology that offers soft, stretchable and seamless products for the ultimate comfort. It offers two ranges: Body Illusion and Shapemakers Plus for a superior comfort and fittings for all sizes, especially for Asian body types, with fine quality fabrics from across the world.

The Body Illusion range is high on fashion and technology and offers a seamless fit for women, with five key innovation call-outs: Seamless, Ultra-Stretchable, Breathable, Light & Ultra-Soft. It is armed with a wide variety of silhouettes and sizes to cater to different consumer needs – bras available in sizes from 32A to 40B. The smooth and high stretch fabric makes it an ideal choice for office going women. The range is powered by Invisilite technology for freedom of movement and a buttery soft feel which is exceptionally comfortable, along with a seamless finish that practically renders the innerwear invisible even under skin-tight clothes. The Invisilite fabric fits like a second-skin that provides a sleek silhouette with any outfit.

Avon Shapemakers Plus is the intimate apparel brand created for full-figured women who seek fashion and function, extra support or shape definition in their underwear. The sizes range across a broad spectrum, with 8 sizes from 34B and going up to 42D. The range ensures that the fabrics and materials are carefully chosen to be able to cater for these extra functions without compromising on comfort and fit. The product portfolio also includes back smoothing bra with a broad back and side flaps, and a lifting bra in lace with a broader U-shaped back for better support.

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