Celebrating the playful, fashionable and cool spirit of today’s youth, the John Players’ Autumn/Winter ’18 collection was launched in stores recently. The brand, this season, presents a larger than life imagery as an extension of its recent campaign ‘Be Younique’. “The campaign embodies the brand insight of ‘Unique is the new authentic’ and encourages people to feel confident about their own ingenious ways of styling, setting them apart from the crowd,” says Vikas Gupta, CEO, ITC (Wills Lifestyle and John Players.
Established in 2002, John Players is a youth fashion apparel brand from ITC. The brand, committed to leverage ITC's proven competencies in understanding consumer insights, brand building and design, combines the quality and consistency of product with the innovation and immediacy of a contemporary fashion brand. It is available across the country through a nation-wide network of over 125 EBOs and MBOs.
Reconnecting with nature
John Players Autumn/Winter’18 collection, themed ‘Jungle Diaries’, focuses on rebuilding man’s connect with nature. Perfect for today’s young, confident, urban consumer, who is also wild and free-spirited, the collection offers that extra edge be it in playful detailing, youthful patterns in jungle inspired motifs or refined aesthetics. As Gupta states, “Jungle Diaries draws its inspiration from nature and its elements.”
Jungle Diaries collection embraces nature in all its uniqueness and wilderness with sophisticated, natural palette applied to classic jungle and foliage prints."We have combined quality and consistency with innovation in design, best fit and fabric detailing to give each garment its own unique story,” Gupta explains.
The A/W’18 collection features trendy white shirts, denims and chinos with key elements in designing and fabric to offer the very essence of power dressing to today’s youth. “The white shirts have been designed with a special ‘stay white’ finish that helps retain the whiteness up to 15 washes. Chinos and denims have also been crafted for comfort with features like High IQ for lasting color upto 20 washes, 4 way stretch and knitted denims for increased comfort, flexi waistband for better fit around waist and waistband gripper for keeping the tucked shirt in place,” notes Gupta.
Intricate detailing to fabrics
The collection emphasises on shirts, polos and T-shirts with fabric textures such as twills, dobbies, and slubs to render stylish finish to apparels. “Design, print and stitch detailing like functional pockets, interior foliage, turn up sleeves and chinos, shadow checks, inner collar bands, tapes and tabs have been used for playful styling to compliment today’s youth’s sensibility,” he adds.
Intricate detailing to fabric has been done through innovative anti-microbial finish on the garments. This neutralises odor causing bacteria keeping the garments fresh during long days. Cool features like easy to iron (ETI) finish to reduce maintenance and special wash to avoid shrinkage ensure longevity of apparels,” informs Gupta.
Using the quintessential elements of nature, the John Players A/W’18 collection translates it into color palettes of lighter earthy tones like olive, beige, mustard, oranges, teal, grey and white to compliment the colors of the season and its mood. The collection is available in all John Players stores across the country.