Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Bata’s Red Concept makes shopping enjoyable

Bata’s Red Concept stores play around a combination of red and white colours, focusing on multiple VM touch points, lounge seating and LED-lit visuals and displays. There are about 40 such stores across India. They introduce Indian customers to a global concept that exposes them to an improved in-store visual merchandising experience with a red and white color theme. The store design seamlessly marries visual merchandising with thematic windows to bring alive every product display.

In-store music amplifies the shopping experience for customers. The entry tables have a red rubik cube which serve as a secondary window in addition to the main entrance windows to keep consumers engaged inside the store. Store interiors showcase LED lighting in the shelves and headers highlighting products with red square graphics, accentuating key sports products. The store’s white lounge seating encourages customers to comfortably try out products in the store.

Bata aims to introduce 150 more such stores in India by the end of this year by opening new and renovating the existing ones. These Red Concept stores have a new Red Label collection that offers a great mix of stylish formal and casual shoes for men and women. Premium products are expected to contribute 35 per cent to Bata’s revenue by fiscal ’19 end.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Fusion wear poised for bigger growth with increased brand play

Fusion wear poised for bigger growth with increased brand play

Unique to Indian catwalks, fusion wear is taking over as an innovative solution to changing fashion sensibilities. Global brands are competing with domestic players in mix-n-match apparel segment whose main... Read more

Revolutionising the clothing re-commerce market, some players take lead

Revolutionising the clothing re-commerce market, some players take lead

  As re-commerce, when particularly executed by partners, unleases a low-risk, high-reward market for goods, and offers a straightforward path into a more circular business model, clothing brands are increasingly turning... Read more

Innovation, customisation drives denim demand amongst women

Innovation, customisation drives denim demand amongst women

A plethora of factors such as growing urbanisation coupled with rising incomes in a rapidly growing India has resulted in continued success of women’s denim segment. To leverage growth in... Read more

CMAI Apparel Index : Q2 records lowest ever growth at 0.18, Small brands trailin…

CMAI Apparel Index : Q2 records lowest ever growth at 0.18, Small brands trailing the pack

  CMAI’s Apparel Index for Q2 (July-Sept FY 2018-19) indicates growth has fallen to almost a no growth level and touched 0.18 points. It is the lowest ever, in last five... Read more

Duke’s launches Austria inspired stylish options in sweaters, jackets

Duke’s launches Austria inspired stylish options in sweaters, jackets

Duke sweaters & jackets’ collection for 2018-19 is a gamut of styles in lush fabrics, trending colors, designer patterns and prints, inspired by Austria. The men, women, and kids collections... Read more

Value retail emerges a high profit business across India

Value retail emerges a high profit business across India

While premium brands maintain their exclusive tag by being present only in select stores and places, value retail stores offer high street designs at affordable prices for the multitude. These... Read more

Cambodia’s Tonlé sets sustainability goals for global fashion industry

Cambodia’s Tonlé sets sustainability goals for global fashion industry

The world is being plagued by environmental abuse from all kind of industries. Traditional economies, dominated by the use and throw policy, did not consider the material’s end use. It... Read more

Aiming to spreadout, Madame scouting for a partner in Southeast Asia

Aiming to spreadout, Madame scouting for a partner in Southeast Asia

Women’s fashion brand Madame is updating its sequenced stores in India. The brand’s joint venture with the Spanish unisex brand Camla Barcelona involves importing their products in men’s and women’s... Read more

AEPC organises the Fabric of Unity to commemorate the Indian Textiles Industry

AEPC organises the Fabric of Unity to commemorate the Indian Textiles Industry

AEPC, to mark the unveiling of the ‘Statue of Unity’ in Gujarat on October 31, 2018, organised the ‘Fabric of Unity", an event to commemorate the Indian textiles industry. Smriti... Read more

Online marketplace Voonik launches new retail format

Online marketplace Voonik launches new retail format

Voonik, the online market place for women's fashion has launched a new retail format known as the mini channels. As per Hari Prasadh, Senior Vice President these are neither pop-up... Read more

MOST POPULAR NEWS
Go to top