Footwear brand Bata is planning a massive expansion in the current financial year. The brand will open around 150 stores across the country. It had earmarked Rs 100 crore ($14.6 million) for setting up new stores, rebranding and modernising store during the fiscal year.
The brand has signed Bollywood actor Sushant Singh Rajput as its brand ambassador for its new casual range as it looks to tap the young consumers for future growth. Rajput’s association with the brand is expected to enhance the visibility of the brand pan-India and help it acquire young consumers in the country. Bata India is the largest footwear retailer in India and retails in over 1,290 EBOs, on bata.in and in thousands of MBOs pan-India.