Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Be Indi scores high with product innovations, strong future plans

Be Indi scores high with product innovations strong future plansToday’s women demand clothes that touch the roots of their origin and match the wavelength of their contemporary thoughts. They believe be it office or casual wear, they can stay rooted to the ‘Indi’culture. “Fusion wear allows woman to break away from the shackles of set clothing norms and mix & match her garments,” says Deepa Surekha, CEO, Be Indi. The brand offers comfortable yet blingy clothes that cater to the tastes of the modern, women. “For this season, we are tweaking ethnic lehenga cholis into capes, transforming the traditional banarasis into crop tops and maxi dresses catering to all sizes,” Surekha says. The brand will launch fresh cuts and silhouettes in traditional banarasi fabrics, Georgette capes with skirts, long maxi dresses in happy colors to bling amongst the festivities of 2019.

Be Indi creates the best silhouettes using old traditional fabricsBe Indi scores high with product innovations strong future like Banarasi, kantha stitches and block prints etc. “These elements connect with our customers and convince them to choose ‘Be Indi’ for their wardrobe,” adds Surekha.

Transforming towards a bright future

She feels fusion wear segment has gone through variable transformations. “From originally being confined to categories like saris, kurta sets (including dupatta), etc, the segment has transformed to kurta sets without dupattas, the salwars switched over to leggings, palazzos, straight fit pants etc.” Many brands have also introduced long kurtas that can be worn as maxi dresses with scarves.

Fusion wear has a bright future as it serves all ages, occasions and sums up as a contemporary global Indian wear, blended with ethnic carrying a hint of western wear. The segment is likely to be dominated by homegrown brands who know the Indian sensibilities and demands of the customers. “These brands know how to blend Indian-ness with the right amount of western elements. They stay rooted to the sustainable and Banarasi fabrics with block prints which amalgamate the Indi looks with western silhouettes,” adds Surekha.

Spreading its wings

Surekha believes online and omni-channel retail has given customers more options to choose the fusion wear brand. “The silhouettes blended with ethnic elements with a hint of western look cater to the masses who do not want their Indian-ness to fade away,” she says.

In future, Be Indi aims to spread its wings wide. “We plan to set up 100 flagship stores to deliver the best fashion by the end of 2020,” adds Surekha.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

109 F to expand retail footprint

109 F to expand retail footprint

Launched in 2006 by Creative Lifestyles, 1090F is a leading women’s western wear brand. In a relatively short span of time, the brand has seen tremendous success in overseas markets... Read more

Kiabza - Decluttering wardrobes and monetizing them

Kiabza - Decluttering wardrobes and monetizing them

Actress Evelyn Sharma is taking her the next step towards responsible fashion. To buy only second-hand clothing is her New Year’s resolution for 2020, and it’s an easy one she... Read more

Employment generation to fuel garment industry growth in India

Employment generation to fuel garment industry growth in India

According to Axel Baumanns, Product Management and Sales, Kannegiesser, the garment industry in India is suffering. Speaking at the recently held GTE exhibition, he said, “Countries like Bangladesh, which proves... Read more

Tier II cities driving sportswear market in India

Tier II cities driving sportswear market in India

Tier II and III towns in India are driving demand for sportswear. The main factor behind this is the growth in e-commerce sales. A host of smaller cities, those like... Read more

Automation increasing efficiency, transparency and sustainability amongst garmen…

Automation increasing efficiency, transparency and sustainability amongst garment manufacturers

The Indian subcontinent is moving towards automation as it reduces the overhead cost per unit of garment. People are investing in garment production need to be aware of these processes... Read more

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail (ABFRL) plans to open more than 500 outlets this year. As of now, there are some 3,000 outlets. ABFRL is the country’s largest clothing firm... Read more

LFW Summer Resort 2020: Celebrates fashion with sustainability

LFW Summer Resort 2020: Celebrates fashion with sustainability

Mumbai hosted the Lakme Fashion Week Summer/Resort 2020 from February 12 to 16. An exuberant celebration of fashion this edition showcased an amazing level of creativity from eccentric summer prints... Read more

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brand…

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brands

After working as a brand consultant for two decades, Nischal Puri launched Artimas Fashions in collaboration with popular Kolkata-based hosiery manufacturer Lux Industries. His aim was to build an aspirational... Read more

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Despite its Indian debut happening at a difficult time, Japanese retailer Uniqlo received a warm welcome with around 400 people lining up at its store on its opening day. The... Read more

CMAI announces a new initiative, Vendor Sourcing Fair

CMAI announces a new initiative, Vendor Sourcing Fair

A new initiative of the CMAI, the Vendor Sourcing Fair will be held at the Hotel Sahara Star, Mumbai from April 22-23, 2020. “This fair will facilitate vendorship business between... Read more

MOST POPULAR NEWS
Go to top