Birla Cellulose will attach the plantable tag launched last month for its eco-enhanced variant Livaeco to each garment across W retail stores. The plantable tag wishes to create a positive environment footprint by introducing and engaging consumers with eco-friendly practices right from sourcing to the final degradation of the garment.
The plantable garment tag instills awareness amongst consumers about sustainable fashion. The tag is created using seed paper which is made from recycled biodegradable fibres. Post soaking in water for 5-6 hours it gets ready to be sowed in soil and placed under sunlight to ensure it sprouts in 5-6 days.
Livaeco enhances fluid fashion through the use of 100 per cent sustainable forestry, lowest water consumption and greenhouse gas emissions, fastest biodegradability and traceability of source. Despite Liva being an ingredient brand. Birla Cellulose has always found innovative ways of connecting with the end consumer through various activations and initiatives. With green tag, the company has provided a great opportunity to the customers to contribute to the environment and be a part of the global cause of sustainable fashion.