Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Blackberrys keeps a strong focus on men’s wardrobe

Blackberrys keeps a strong focus on mensBlackberrys is known for its fits. Started in 1991, Blackberrys does formals, casuals, denims, accessories and footwear. Formals is sold under the brand name Blackberrys; khakis, T-shirts, jackets and shirts are under Blackberrys Casual; and denim wear is under Urban Blackberrys. “When it comes to dress line trousers or suits we would definitely be the leading brand in India,” says Ramesh Kaushik. The brand has many firsts to its credit, whether it is the whitest of white shirt or the first use of imported fabric in India.

New Innovations, logo change

Blackberrys has just introduced Knitalia, India’s first 100 per Blackberrys keeps a strong focus on mens wardrobecent knitted cotton trousers. The collection has tops and bottoms. The product allows stretch. There is no feel of heavy fabric. It is breathable hence, extremely conducive to the Indian climate. It keeps one ready for multiple occasions throughout the day.

In April 2018, the brand’s logo was changed. “We changed the entire identity of our stores, to make it more intune with today’s consumers and the kind of environment they operate and live in,” says Kaushik.

Sourcing from India and Bangladesh

“Though a fair chunk of our production is in India, we import from Bangladesh as well,” says Kaushik. “Bangladesh has its pluses and minuses. So far we have been pretty comfortable dealing with players there. We are getting good service. We look at them in terms of how effectively they service our consumer. Anything that helps me reduce lead time and enables me to approach the consumer faster with a better solution, is welcome.”

The rise of casual wear

Kaushik points out wardrobes are becoming casual, especially, among the younger generation. “Formals are restricted to specific occasions. Everything else is largely casual wear. The generation that we are dealing with today believes in their own rules. They are not rebellious but non conformists. So this had an effect on wardrobes. Yes, our stronghold is the formal segment but the consumer is evolving. Obviously the brand has to be a part of his journey. We have extended these attributes into our denim wear, accessories and footwear.”

Retail Network

Blackberrys has around 175 EBOs. About 85 to 90 franchises, so that would amount to nearly 260 EBOs and MBOs are about 650. The brand is in some 195 large formats and online it retails through Amazon, Flipkart, Myntra and Jabong. In percentage terms, e-commerce is about six per cent of the business. Blackberrys is growing at a CAGR of 23 per cent.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

109 F to expand retail footprint

109 F to expand retail footprint

Launched in 2006 by Creative Lifestyles, 1090F is a leading women’s western wear brand. In a relatively short span of time, the brand has seen tremendous success in overseas markets... Read more

Kiabza - Decluttering wardrobes and monetizing them

Kiabza - Decluttering wardrobes and monetizing them

Actress Evelyn Sharma is taking her the next step towards responsible fashion. To buy only second-hand clothing is her New Year’s resolution for 2020, and it’s an easy one she... Read more

Employment generation to fuel garment industry growth in India

Employment generation to fuel garment industry growth in India

According to Axel Baumanns, Product Management and Sales, Kannegiesser, the garment industry in India is suffering. Speaking at the recently held GTE exhibition, he said, “Countries like Bangladesh, which proves... Read more

Tier II cities driving sportswear market in India

Tier II cities driving sportswear market in India

Tier II and III towns in India are driving demand for sportswear. The main factor behind this is the growth in e-commerce sales. A host of smaller cities, those like... Read more

Automation increasing efficiency, transparency and sustainability amongst garmen…

Automation increasing efficiency, transparency and sustainability amongst garment manufacturers

The Indian subcontinent is moving towards automation as it reduces the overhead cost per unit of garment. People are investing in garment production need to be aware of these processes... Read more

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail (ABFRL) plans to open more than 500 outlets this year. As of now, there are some 3,000 outlets. ABFRL is the country’s largest clothing firm... Read more

LFW Summer Resort 2020: Celebrates fashion with sustainability

LFW Summer Resort 2020: Celebrates fashion with sustainability

Mumbai hosted the Lakme Fashion Week Summer/Resort 2020 from February 12 to 16. An exuberant celebration of fashion this edition showcased an amazing level of creativity from eccentric summer prints... Read more

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brand…

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brands

After working as a brand consultant for two decades, Nischal Puri launched Artimas Fashions in collaboration with popular Kolkata-based hosiery manufacturer Lux Industries. His aim was to build an aspirational... Read more

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Despite its Indian debut happening at a difficult time, Japanese retailer Uniqlo received a warm welcome with around 400 people lining up at its store on its opening day. The... Read more

CMAI announces a new initiative, Vendor Sourcing Fair

CMAI announces a new initiative, Vendor Sourcing Fair

A new initiative of the CMAI, the Vendor Sourcing Fair will be held at the Hotel Sahara Star, Mumbai from April 22-23, 2020. “This fair will facilitate vendorship business between... Read more

MOST POPULAR NEWS
Go to top