Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Blackberrys launches two new collections

Blackberrys launches two new collections 002“Our new collection is about carrying your outfit with multi-attitude. It is crafted to let the outfit transform from a business look to evening party look,” says Ramesh Kaushik, Vice President-Brand Experience, Blackberrys. The Blackberrys Formals A/W18 collection comprises three-piece suits which enables the consumers to carry multiple looks with a single ensemble. It also includes multi-collar shirts that blend for different occasions. The multi-occasion garments of the brand are crafted for lifestyle needs of the aspiring men and cater to their comfort needs. “They are available with reversible jackets, detachable collars and lapels and surprise elements that give them the option to wear the outfit at different occasions,” Kaushik says. The trousers are available with functional units including reversible trims, satin waist which though is perfect for weddings but can also be worn with a belt as a formal trouser for work.

An impactful appeal

Blackberrys has also launched the new and exclusive Race 3 collection. The line is available as a limitedBlackberrys launches two new collections 001 edition from House of Blackberrys. “We are the style partner to the movie Race 3 and have launched tuxedos, shirts and trousers under this collection. It’s exclusive, because of the superiority in fabrics and fashion elements used, lending the wearer a complete impactful appeal,” Kaushik elucidates. For its business suits, the brand prefers using cotton and linen for making business suits. “Our collection offers structure, checks, floral prints and solid patterns across the collection. The colour palette has vibrant blues, deeper tones and subtle pastels for a summery look,” Kaushik divulges.

Fashion drivers

Fashion has evolved cleverly. Today, there’s a wide vista to dress oneself as per personality. Comfort being the primary concern now, other factors that determine future fashion trends include innovative outfits, more avenues to dress up, blurring boundaries of casuals at work, functionality driven fabrics and garments and mix n match styles.

The kids wear segment offers the opportunity to share income expenditure on apparels due to the want of having a fashionable lifestyle. “As consumers are getting more fashion conscious, it is leading to a dynamic portfolio for brands. International brands pitching in Indian market is leading to wide choices for the consumer,” expounds Kaushik.

Retail presence

“Currently operational in over 230 EBOs and over 500 MBOs, we now aim to expand our operations in the Tier II and III cities besides opening over a 100 stores,” Kaushik informs. “We offer EOSS along with mid-season offers. We also launch exclusive promotion plans for the loyal customers.” Blackberrys has online presence through its website, social media and all leading e-com partners. Its contribution from e-com at present is 6 per cent and is likely to expand in future.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Vingo to add summer collection, launch own portal to expand retail

Vingo to add summer collection, launch own portal to expand retail

Delhi-based garment company, Vingo Clothing has big plans for the future. The company, which recently launched its winter range, is now working on its summer collection, “Which will be more... Read more

Shingora to expand product category, launch new collections

Shingora to expand product category, launch new collections

Winterwear brand Shingora has introduced its autumn/ winter ’18 collection featuring embroideries, checks and jacquards. This collection is adorned with funky and floral prints. “Our biggest launch however, is the... Read more

Tirupur garment exporters look at domestic market, investing in Ethiopia

Tirupur garment exporters look at domestic market, investing in Ethiopia

Global festive season has brought a ray of hope to Tirupur, which recently witnessed one of its worst years. Demonetisation coupled with the implementation of Goods and Services Tax (GST)... Read more

Making a mark with jackets, Replay Square optimistic business this season

Making a mark with jackets, Replay Square optimistic business this season

Raman Kapoor, Managing Director, Replay Square, a manufacturer of designer jackets, has a very positive view of the current market. The market, according to him is good “as production level... Read more

4th Intex South Asia gets an overwhelming response with over 3,500 attendees

4th Intex South Asia gets an overwhelming response with over 3,500 attendees

The 4th edition of Intex South Asia, held from November 14 to 16, 2018, at the Sirimavo Bandaranaike Memorial Exhibition Centre (BMICH) in Colombo, Sri Lanka, showcased a wide range... Read more

Monte Bianco launches new collection, targets 500 outlets in FY2018-19

Monte Bianco launches new collection, targets 500 outlets in FY2018-19

Driven by its tagline, ‘Be passionate! Be Smart!’ Monte Bianco, the high fashion semi-formal brand, unveiled its festive campaign for Autumn/Winter 2018. The brand, through this campaign aims to showcase... Read more

E-commerce, social media, young consumers drive the future of luxe market

E-commerce, social media, young consumers drive the future of luxe market

A recent report by Assocham suggests, Indian luxury market is set to reach $50 billion by 2020.The market is currently witnessing a huge shift from being brand-driven to buying authentic... Read more

Duke’s latest active wear line is inspired by Europe’s cosmopolitan dressing sty…

Duke’s latest active wear line is inspired by Europe’s cosmopolitan dressing style

Duke Fashions has unveiled its active wear collection for 2018-19 for a range of activities like yoga, fitness, leisure and comfort. The collection has a modernist aesthetic with unlined structures,... Read more

Pepe Jeans wows customers with customised jeans

Pepe Jeans wows customers with customised jeans

One of the first denim brands to introduce denim customisation service to customers, Pepe Jeans has tied up with Style Lumia, a fashion analytics site that gathers data on current... Read more

Pan America to expand operations, launch winter collection soon

Pan America to expand operations, launch winter collection soon

Premier menswear brand Pan America has been growing at a CAGR of 12 to 15 per cent over the last three years. The brand expects a further spurt in growth... Read more

MOST POPULAR NEWS
Go to top