“Our new collection is about carrying your outfit with multi-attitude. It is crafted to let the outfit transform from a business look to evening party look,” says Ramesh Kaushik, Vice President-Brand Experience, Blackberrys. The Blackberrys Formals A/W18 collection comprises three-piece suits which enables the consumers to carry multiple looks with a single ensemble. It also includes multi-collar shirts that blend for different occasions. The multi-occasion garments of the brand are crafted for lifestyle needs of the aspiring men and cater to their comfort needs. “They are available with reversible jackets, detachable collars and lapels and surprise elements that give them the option to wear the outfit at different occasions,” Kaushik says. The trousers are available with functional units including reversible trims, satin waist which though is perfect for weddings but can also be worn with a belt as a formal trouser for work.
An impactful appeal
Blackberrys has also launched the new and exclusive Race 3 collection. The line is available as a limited edition from House of Blackberrys. “We are the style partner to the movie Race 3 and have launched tuxedos, shirts and trousers under this collection. It’s exclusive, because of the superiority in fabrics and fashion elements used, lending the wearer a complete impactful appeal,” Kaushik elucidates. For its business suits, the brand prefers using cotton and linen for making business suits. “Our collection offers structure, checks, floral prints and solid patterns across the collection. The colour palette has vibrant blues, deeper tones and subtle pastels for a summery look,” Kaushik divulges.
Fashion has evolved cleverly. Today, there’s a wide vista to dress oneself as per personality. Comfort being the primary concern now, other factors that determine future fashion trends include innovative outfits, more avenues to dress up, blurring boundaries of casuals at work, functionality driven fabrics and garments and mix n match styles.
The kids wear segment offers the opportunity to share income expenditure on apparels due to the want of having a fashionable lifestyle. “As consumers are getting more fashion conscious, it is leading to a dynamic portfolio for brands. International brands pitching in Indian market is leading to wide choices for the consumer,” expounds Kaushik.
“Currently operational in over 230 EBOs and over 500 MBOs, we now aim to expand our operations in the Tier II and III cities besides opening over a 100 stores,” Kaushik informs. “We offer EOSS along with mid-season offers. We also launch exclusive promotion plans for the loyal customers.” Blackberrys has online presence through its website, social media and all leading e-com partners. Its contribution from e-com at present is 6 per cent and is likely to expand in future.