Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Bodycare Creations expects 35 to 40 per cent growth this fiscal

Bodycare Creations expects 35 to 40 per cent growth this fiscal 002“As the younger generation is more inclined towards neon, bright pastels and pop colors, our season’s style statement corresponds with these trends i.e. more colors in solids or prints. We have carried this approach in both women upper and lower categories,” reveals Sanjay Dawar, Director, Bodycare Creations. The first brand in India to launch stainfree panties, Lycra stretch panties and procian printed panties, Bodycare, in its latest season, has included stretchable fabrics, light and comfortable padded bras and seamless or T-shirt bras. The brand offers brassieres, briefs, camisoles, shapewear and bridal sets in neon and bright colors.

Market scenario

“The women’s wear market in India is relatively less organisedBodycare Creations expects 35 to 40 per cent growth this fiscal 001 and has lower brand penetration,” notes Dawar. “It is expected to grow, at a CAGR of 10 per cent, over the next five years to reach $38.9 billion by 2023, thus nearly becoming equal to menswear segment.” The faster growth of this segment, as compared to the menswear segment, has attracted the attention of both national and international brands and retailers. Many menswear brands and retailers have also tapped into this opportunity and extended their presence. “We are expecting a growth of 35 to 40 per cent this financial year,” he adds.

There has been a vast change in the behavior of lingerie customers in India. This is mainly due to the easy availability of a number of brands and options in multiple categories at the click of a button. “The mobile revolution has made it easy for every class of customer to search and buy what they need,” observes Dawar

“As the Indian customer has always been looking for trendy, value for money products, we offer best quality products at competitive prices.”

However, Dawar rules out the possibility of online sales in this segment. “This is a category where a consumer would like to ‘try & buy’ and in my knowledge I don’t see an online retailer offering that option for now. A lingerie customer wants to see the look and feel of the product before buying it,” he points out.

Retail spread

Bodycare Creations constantly improves its brand presence in India by penetrating the unexplored market and “We will continue doing so this financial year, with an expected growth of 15-20 per cent in our distribution network,” Dawar informs. Bodycare is optimistic about the future. The brand continues to work on its pan India presence, by improving brand reach and tapping new markets/consumers with a robust multi-channel marketing plan.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Blackberrys’ A/W collection ups the fashion quotient of the free-spirited man

Blackberrys’ A/W collection ups the fashion quotient of the free-spirited man

Blackberrys, the brand from Mohan Clothing (MCCPL) has launched its new A/W collection. The collection is further categorised as: Mainline, Urban and Casual. “The collection, focusing on the free spirited... Read more

Source India 2018: Offers a great platform for buyers/suppliers of manmade texti…

Source India 2018: Offers a great platform for buyers/suppliers of manmade textiles

The 2nd edition of ‘Source India’, a three-day mega event organized by Silk & Rayon Textile Export Promotion Council (SRTEPC) is on in Surat from September 21-23, 2018 at the... Read more

Cut and sew garments by UFO to fuel company’s innovation drive

Cut and sew garments by UFO to fuel company’s innovation drive

“Kids today are becoming more and more fashion conscious,” opines Abhishek Agarwal, Managing Director, UFO. The kid’s wear lifestyle brand recently introduced international cut-n-sew garments to cater to the fashionable... Read more

Changing buyer behavior, demand pushing up premium fashion in India

Changing buyer behavior, demand pushing up premium fashion in India

The fashion and lifestyle sector, estimated at $80 billion in India, is growing at a CAGR of 10 per cent. Online fashion contributes around 7-8 per cent or approximately $6... Read more

Sahiba teams up with designers to raise the bar in women’s ethnic wear

Sahiba teams up with designers to raise the bar in women’s ethnic wear

“We launch about 30 odd collections every month, across all our products - suits, saris, lehngas, kurtis, embroidered garments, etc,” says Yashiki Gumber, Director, Sahiba. “Currently, we are launching, ready-to-wear... Read more

Amul Macho launches sub brand ‘Hint’ for younger men

Amul Macho launches sub brand ‘Hint’ for younger men

Amul Macho has launched a new sub brand ‘Hint’ aimed at younger men. As Sandeep Sakseria, Director, Amul Macho says, “Hint gives us a great canvas to play in the... Read more

Donear NXG: Edging ahead as a trendy, peppy, high street, brand for men

Donear NXG: Edging ahead as a trendy, peppy, high street, brand for men

“Denim has seen many innovations such as cropped jeans, baggy jeans, straight leg jeans, detailing and embellishment jeans.” says Akash Manwani, AVP, Donear Retail Division. Donear owns menswear brands: D'Cot... Read more

Twills introduces six new concepts for A/W ’18

Twills introduces six new concepts for A/W ’18

As a brand which believes on innovation, the upcoming winter collection from Twills will introduce six new concepts: Him, Painted, Indi code, Pure, Club and Knitted Fabrics shirts. The ‘Him’... Read more

Bodycare International woos kids with innovative innerwear range

Bodycare International woos kids with innovative innerwear range

Bodycare International has launched its latest international collection for kids featuring designer innerwear for boys and girls. The brand offers a diverse range of comfortable and quality innerwear with printed... Read more

Shingora hopes its new collection will attract fashionable customers

Shingora hopes its new collection will attract fashionable customers

Inspired by the night garden, the new collection from Shingora celebrates a triumph of blossoms and life under a gloomy and mysterious light. The spirit of the collection is tangible... Read more

MOST POPULAR NEWS
Go to top