Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Bodycare Creations to expand offline retail, launches new designs in bras

Bodycare Creations to expand offline retail launches new designs in bras 002“Our customers today are more inclined towards padded bras though their choice of colors has remained the same -- black, white and skin,” says Sanjay Dawar, Director, Bodycare Creations. “We have launched new designs in sports’ bras, padded bras, maternity bras,” he adds. “Our choice of fabric is cotton, though depending on a particular design, we use modal and polyamide fabrics as well,” he adds.

Growing awareness about sizes

A twenty five-year-old brand, Bodycare Creations understands customerBodycare Creations to expand offline retail launches new designs in bras 001 preferences better than any other brand in the market. “Times have changed,” notes Davar. “Today, women are more open about their style preferences, they like to explore and buy. They are more aware of what size fits them and what kind of product will look good on them. They can also now compare prices of different brands before making the final selection,” he adds. Bodycare integrates the returns data from our online sales vertical to understand if the customers are facing sizing issues in a particular style.

Bodycare Creations has a strong sourcing network. “Our major sales come from ladies inner garments, i.e. bra, sports bra followed by panties and other verticals like shapewear and utility products. Our products range, majorly covers the entire lower and medium income segment,” avers Davar.

Customer preferences drive sales

Davar points out not just style choices, even spending capacity of women has changed. With the middle income group having a good amount of disposable income, their buying capacity has improved. In fact, the burgeoning middle class is the prime driver of retail revolution in India. “All our designs and sizes are based on customer preferences,” adds Davar. “To improve it further, we are integrating the returns data from our online sales vertical to understand if the customers are facing sizing issues in a particular style,” he informs.

At the click of a button

“With the mobile revolution in India, Indian women can now buy their favorite brand/product at a click of a button regardless of their environment. They can order from home, office, while travelling from work to home or vice versa,” states Davar. The major driving factor is online availability of multiple brands, one can now choose from a number of brands without moving an inch. “To improve it further we are integrating the returns data from our online sales vertical to understand if the customers are facing sizing issues in a particular style.”

With sales going digital, the brands can now avail of consumer data preferences, some of which could be used to define the production of next product. “Consumers have become more brand conscious, with additional disposable income helping them to fulfill their aspirations without burning a hole in their pocket. To tap this demand, we plan to expand our offline retail network by adding new retailers and distributors in unexplored markets,” Davar sums up.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Derby Jeans aims to put India on world fashion map

Derby Jeans aims to put India on world fashion map

Derby Jeans’ festive’19 collection will reposition it as a seven-day wear brand that fulfills all clothing needs of consumers. Featuring workwear, casualwear and a party range, the collections also introduces... Read more

The dragon comes calling to the Ludhiana market

The dragon comes calling to the Ludhiana market

‘Made in China’ garments are flooding the Ludhiana market and this has considerably perturbed local manufacturers who are seeking protection against these cheaper imports from China. Chinese invasion to erode domestic... Read more

CMAI launches the 69th edition of the National Garment Fair

CMAI launches the 69th edition of the National Garment Fair

The Clothing Manufacturers Association of India (CMAI) is organising India’s largest apparel trade show – The 69th National Garment Fair” from July 15-18, 2019 at the Bombay Exhibition Centre in... Read more

Sanskriti looks to consolidate further, focus on upcoming season

Sanskriti looks to consolidate further, focus on upcoming season

Traditional ethnic wear never goes out of style and can make an Indian girl look far more glamorous that even a designer western dress. Innovation and styling may be the... Read more

Swiss Military infusing European styles in India

Swiss Military infusing European styles in India

Minute detailing goes into the styling and design of each product making it value for money and differentiating it from our competitors. Swiss Military is a casual knitwear brand that... Read more

Macho Hint to launch casual wear collection, foray into e-com

Macho Hint to launch casual wear collection, foray into e-com

Inspired by its style statement that says, ‘Fashion bade aaram se,’ men’s innerwear brand Macho Hint plans to launch a new casualwear collection in 2019. “The collection will comprise: tracks,... Read more

Online focus helps 109°F meet customers’ diverse demands

Online focus helps 109°F meet customers’ diverse demands

A new age fashion brand for women, 109°F offers finely crafted designs for the uber cool Indian woman who is young at heart, aware of international fashion trends and confident... Read more

Deal Jeans beats competition with new launches every season

Deal Jeans beats competition with new launches every season

“We have always stayed ahead of our competitors by introducing new innovations in our denims every season,” says Sameer Patel, Chairman, Deal Jeans. “This season, we are launching embroidered and... Read more

Triumph gears up with new product and retail expansion plans

Triumph gears up with new product and retail expansion plans

Lingerie has transitioned from being merely ‘underwear’ to a part of woman’s personality and the way she expresses herself. “Indian women are experimenting with intimate wear by adding luxury laces,... Read more

Budget 2019-20: Textiles allocation reduced, FDI norms for single brand retail r…

Budget 2019-20: Textiles allocation reduced, FDI norms for single brand retail relaxed

Finance Minister Nirmala Sitharaman presented her maiden budget in Modi 2.0 government. However, the textiles sector seems to have been low on her priority list as the Budget allocation for... Read more

MOST POPULAR NEWS
Go to top