Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Bodycare International to launch new kids’ products

Bodycare International to launch new kids products 002A leading player in the kids’ innerwear, infant wear and thermals category, Bodycare International with its renowned brands Proteens and Bodycare Insider offers vests, briefs, trunks, panties, bloomers, boxers, etc in innerwear and T-shirts, lowers, capris, shorts, frocks, skirts, etc in apparels for kids in the age group of 0 to 14 years. The brand was incepted in 1992. “Driven by the values of trust, quality and excellence, Bodycare International in the past two decades, has become a force to reckon within the innerwear market,” states Mithun Gupta, Director.

Evolution of the brand

Noting that there were no branded players in the kids’ wear category, Satish Gupta, a visionaryBodycare International to launch new kids products 001 entrepreneur started Bodycare International in 1992. Set up with an initial capital of Rs 2 lakh, the brand endorses the qualities of trust, quality and excellence, and has, in the past two decades, become a force to reckon within the innerwear market.

The brand has nine production units spread over 3 00,000 sq. ft. area. “Our units are located at Noida, Delhi, Dehradun and Tirupur. Their production capacity is around 25 million pieces per annum and further expanding,” informs Gupta. The brand is launching an elaborate range of pre-winter and hard winter apparels for girls and boys. It is launching new products for infants in denim. “The fabric for our garments is sourced in house. We mainly use cotton, cotton Lycra, sinker, etc,” he informs.

Expanding its reach

Targeted at customers of all income groups, the products are highly affordable. The brand is present across 29 states and aims to further penetrate the underdeveloped markets in India. It is present in 1,500 MBOs across India, the brand plans to expand its product range for kids’ apparel. “We already have six operational EBO’s and plan to start another 10 this year,” Gupta affirms. “We are also present in LFS.”

Speaking on growing competition from regional brands, Gupta says, “We faced a lot of competition from regional brands initially but were able to present uniformly as a pan India brand because of our good quality and competitive price edge and also because of our association with brands like Disney, Mattel, etc.” With a turnover ranging between Rs 100-Rs 300 crore, Bodycare was positively impacted by the GST being an organised player, they easily adapted to the new structure.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Brands vie to grab a larger share of women’s leggings market

Brands vie to grab a larger share of women’s leggings market

The market for women’s leggings traditionally saw the predominance of small local players from the unorganized segment. However, with the entry of big brands like as Lux Industries’Lyra, Dollar’s Missy... Read more

Denim maker Sangam India continues to strive ahead with innovations

Denim maker Sangam India continues to strive ahead with innovations

“Comfort being in focus, stretch denim is taking over conventional denim,” says Ravi Taparia, Senior Vice President (Exports), Sangam India. “Heavy-weight rugged fabrics are being replaced by stretch fabrics. We... Read more

Turtle’s festive collection focuses on detachables

Turtle’s festive collection focuses on detachables

In its 25th year, Turtle, a leading menswear brand, has signed up Bollywood star Ayushman Khurana as its first-ever brand ambassador. Khurana has launched the brand’s new festive collection ‘Why’... Read more

Revolutionising fashion retail through Instagram

Revolutionising fashion retail through Instagram

With a worldwide community of over one billion users, and 25 million businesses, Instagram, the photo- and video-sharing app has changed the way we live, interact and shop. Launched in... Read more

Nitrite launches a new range for women

Nitrite launches a new range for women

Nitrite, a brand that offers sportswear, performance wear, active wear, yoga wear, gym wear, play wear and athleisure et all, recently launched a new range in women’s wear. The new... Read more

6th edition of TANTU focuses on garment and shirt making technologies

6th edition of TANTU focuses on garment and shirt making technologies

"Prabir Jana, President, TANTU, in his welcome address said the theme was chosen based on audience suggestion – the technology of shirt making – the core apparel area. He explained... Read more

Innovations, creativity at the core of Classic Polo’s growth story

Innovations, creativity at the core of Classic Polo’s growth story

“Innovation, creativity and price are driving the current casual wear market, the biggest pie of the RMG industry in India,” says Usha Periasamy, Director, Classic Polo. “Current trends in this... Read more

Unutilised capacity is slowing down denim projects in India”, Subir Mukherjee, B…

Unutilised capacity is slowing down denim projects in India”, Subir Mukherjee, Bhaskar Denim

With an emphasis on sustainability in its products and processes, Bhaskar Denim, one of the largest denim fabric manufacturers and suppliers in India, is focusing on super-stretches and indigo top... Read more

Aeropostale’s A/W ’18 Flex Denim offers 360 degree stretch, comfortable fit

Aeropostale’s A/W ’18 Flex Denim offers 360 degree stretch, comfortable fit

Aéropostale’s A/W 2018 collection reflects modern sensibilities, new innovations and the best of youth fashion. The new Flex Denim collection offers a ‘4-way, 360 degree stretch’ denim that fits better,... Read more

India’s retail sector poised for mega growth by 2020

India’s retail sector poised for mega growth by 2020

The Indian retail sector, boosted by rapid urbanisation and digitisation, rising disposable incomes and lifestyle changes - particularly of the middle-class is projected to grow from $672 billion in 2017... Read more

MOST POPULAR NEWS
Go to top