Actor Tiger Shroff has launched a clothing and accessories brand called Prowl. The products are designed, produced and sourced in-house, with 60 per cent manufacturing taking place in China and 40 per cent in India. Prowl will target young consumers between 18 and 25 years and offer active wear like T-shirts, tanks, shorts, sweatshirts, joggers, track-pants and compression wear. The brand will move on to accessories such as footwear, gym bags and fitness accessories later in the year. The range is exclusively available at the brand’s website and on Amazon Fashion.
The active wear segment is witnessing a high level of activity with multiple brands launching and expanding their collections. Last year, Arvind Lifestyle Brands, Aditya Birla Fashion and Retail, Monte Carlo, Indian Terrain and Numero Uno entered the active wear segment. Stars are famous for their fashion sense, and fans want to copy their styling sense and wear clothes and footwear like them. This has prompted them to launch their brands.
In 2016, actor Shahid Kapoor launched an athleisure brand Skult, targeting young men. Anushka Sharma launched Nush, cricketer Virat Kohli launched One8. Being Human is Salman Khan’s clothing line.