Exclusive socks and hosiery brand Bonjour displayed the all-new color range of designer socks and winter socks in India’s largest apparel trade show, the 67th National Garment Fair being organised by CMAI. The collection offers fresh, trendy designs and utmost comfort. The socks are available at a reasonable price and provide quality comfort to customers. They come in eye catching and vibrant colors, with imprinted licensed cartoon characters. A fresh collection of Wow socks has also entered the market targeting college students and trendy men with its attractive designs and crew length comfortable shape. The Wow socks also have interesting quotes to suit the mood and occasion of the customer.
“We have also launched fantasy socks for ladies and young girls in vibrant shades of nature that can be added to a beautiful outfit. These will be the only digitally printed and customisable on-demand socks available both on online and offline,” stated Raj Kumar Jain, Managing Director, Bonjour. The sports signature socks from Bonjour are available for sports enthusiasts in India. Apart from this, five different pattern socks are also launched with target segment of young girls that includes interesting designs like tiger pattern to be paired with sandals,” he elaborated further.
The brand’s style statement targets different age groups depending on their taste for fashion. For kids, there are designer socks in eye catching vibrant colors, which also come with imprinted licensed cartoon characters. They have also launched Fantasy socks for ladies and young girls in vibrant shades of nature and add to a beautiful outfit. “These will be the only digitally printed and customisable on-demand socks available for the customers both on online and offline market,” Jain elucidates.
Apart from this, five different socks patterns are also being launched for young girls. These include designs like tiger pattern to be paired with sandals. “One of our most innovative socks includes the ankle length no show socks in basic colors and cool shades,” Jain explained. The brand has also launched a fresh collection of formal socks. The color palette of this collection gives a new touch of fashion to a pair with sandals.
The socks are made of cotton and spandex in a ratio of 60:40 or 70:30 for comfort; they are skin friendly and have moisture wicking fabric. Synthetic yarn is used often in the finest fabric of socks in a technically evaluated composition. “We use special imported fabric for signature premium socks, which is imported from prime brand US,” stated Jain.
Last year 10,000 retail outlets showcased Bonjour products. This has now increased to 12,000 and is expected to grow even more. “The number of dealers pan India has increased from 140 to 160. Bonjour also has 14 EBOs across major cities and an exclusive franchise model in Delhi.
Bonjour is present on 12 major e-commerce sites with online purchase offers. “Though, our backbone is offline retail chain but Bonjour is also available on own website and other associated e-commerce sites. Looking at the current market trends we are trying to improve online shopping experience for our customers in an innovative and better way. We are planning to venture into customised socks and will soon have it on site,” Jain disclosed.