Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Brand Factory launches digital campaign 'Khade Thand Par Dhoka'

Throughout the season for hoodies, jackets and warm clothing, Brand Factory realized people were unaware of their large winter collection and that too on discount. To tackle this issue, and become a destination for winter shopping, they turned to the digital platform. Brand Factory aims to take the digital world by storm with its bold 'Khade Thand Par Dhoka' campaign. Keeping Brand Factory’s core target audience in mind, IdeateLabs, a leading digital marketing agency has launched this quirky campaign.

This campaign was inspired by KLPD - a popular slang that never fails to grab attention. While KLPD meant things going wrong in general, KTPD stood for things that go wrong in winters. The core message communicated was, ‘When life acts cold, stay warm with the winter collection at Brand Factory.’

The campaign was further amplified with two digital films, based on winter plans that got KTPDied. It captured the classic ‘that happened with me too’ moments. Little wonder, the videos garnered over 4 million views across social media platforms and took conversations around KTPD to an all-time high.

Ashish Rana, Business Head, Ideate Labs says all fashion brands advertise for their winter collection and some players have large winter sales that are already extremely popular. The main task was to not only bring Brand Factory into the consideration set, but lead them to the stores. The campaign is created that truly cut ice with audience, generated a whole lot of conversations, and better.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Facing financial pressures, is Alok Industries on the verge of closure?

Facing financial pressures, is Alok Industries on the verge of closure?

Alok Industries, one of the most formidable players in Indian textile space, has been reeling under financial pressure and may soon be declared bankrupt if the dues aren’t paid. The... Read more

Fusion Beats: Creating a niche with a mix of traditional & western wear

Fusion Beats: Creating a niche with a mix of traditional & western wear

Fusion clothes fill the gap between the western and the traditional, and in India, Fusion Beats has created a niche in this space. Modern women seek for garments, which are... Read more

Bengaluru to host last show of JFW S/S ’18 runway showcase

Bengaluru to host last show of JFW S/S ’18 runway showcase

Junior’s Fashion Week is all set to conclude its Spring/Summer 2018 at Bengaluru with international brands like U.S. Polo Assn. Kids, Cherry Crumble California, Marks & Spencer, The Children's Place,... Read more

Soch launches week wear collection, focuses on retail expansion

Soch launches week wear collection, focuses on retail expansion

Women’s ethnic wear market is growing consistently with the infusion of a variety of new silhouettes and styles that enhance the fashion quotient while being comfortable. Trendy fusion wear, which... Read more

Predictive Analytic tools helping brands/retailers stay ahead in fashion

Predictive Analytic tools helping brands/retailers stay ahead in fashion

With designer labels filling up consumer’s wardrobes and fashion changing at lightning speed, the attention span of consumers is less than that of a goldfish. Given this scenario, designing clothes... Read more

India’s growing prominence in global e-com landscape

India’s growing prominence in global e-com landscape

The Hong Kong Trade Development Council has published a research on India’s growing e-commerce consumerism. As per the report, India is considered a difficult market to do business, despite substantial... Read more

Duty-free Chinese fabrics get converted into RMG in Bangladesh, enter India

Duty-free Chinese fabrics get converted into RMG in Bangladesh, enter India

Increasing apparel imports particularly from Bangladesh is silently disrupting India’s domestic textile value chain from fibre to apparel, suggest some reports. The industry has asked for immediate government intervention to... Read more

No Nasties optimistic about growth of organic clothing in India

No Nasties optimistic about growth of organic clothing in India

No Nasties today is one of the largest exporters of organic knits. Speaking about their upcoming collection and its emphasis on organic clothing, Apurva Kothari, Founder, No Nasties, says, “We... Read more

V Bazaar eyes 562,000 sq. ft. retail space by March 2020

V Bazaar eyes 562,000 sq. ft. retail space by March 2020

Knitwear as a category is not only more value for money but also trendy and in-fashion for V Bazaar’s customer base. The category contributes more than 70 per cent of... Read more

Alcis Sports to open more EBOs this year

Alcis Sports to open more EBOs this year

The active wear and athleisure market in India is poised for big growth as it’s passing through an exciting and interesting phase as the line between performance wear and lifestyle... Read more

MOST POPULAR NEWS
Go to top