25 October 2022, Mumbai:
Kriti Sanon is the brand ambassador for Rangriti. With this association, the ethnic wear brand aims to strengthen its customer base and bank on the actor’s popularity to fuel its growth in the coming the months.
Rangriti offers kurtis, anarkalis, dupattas, salwars, chanderi skirts, shararas, slim pants, churidars, bandhanis and palazzos, among many others.
Rangriti, launched in 2015, aims at bringing freshness, variety and style to every woman’s closet. Rangriti a part of Biba Apparels has over 100 exclusive brand outlets across India. Ot provides high-end fashion at very attractive prices. It also sells through multi-brand outlets and online through its website, e-commerce platforms Flipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, Snapdeal, among others.
In recent times, with India’s online retail boom, changing lifestyles and rapid urbanisation, the ethnic market has seen tremendous growth. Much of the market is unorganized. The increased demand for ethnic wear is not only attributed to festivals and special occasions but also the increased demand of fusion wear. The women’s ethnic wear category is expected to remain the fastest growing category in the next five to ten years. The trend will be more towards fashion consciousness and there will be a greater demand for high quality, fashionable and affordable fashion.
